Product Manager, Incentive Efficiency - TikTok Shop - Seattle

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices, including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About the team

We are looking for a senior product leader to join our US TikTok Shopping customer User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users / customers WW.

We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Products.

Responsibilities :

• Working for the user growth of TikTok Shop (E-commerce business) in the US. Design and execute growth strategies / features based on US peculiarities.
• Experienced in incentive design such as coupon subsidy strategies etc, or revenue management strategy design
• Utilize internal, external, and HQ resources to improve key metrics, including number of new customers, repurchase rate, average order value, etc.
• Facilitate collaboration between mid-platform teams by contributing insights to the user growth team and deploying the latest tools / best practices from HQ to the business.

Qualifications

Qualifications :

• Bachelor's degree or above.
• 5+ years of relevant experience in E-commerce or operations in a technology company.
• Experience with team management and independently responsible for core business metrics.
• Strategic and logical thinker with effective planning, analytical, and problem-solving abilities.
• Proven ability to lead a data-driven project. Capable of in-depth data interpretation and highly data-sensitive.
• Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.

Preferred Qualifications :

• Masters Degree in Business, Economics, Computer Science, or a related field.
• Proven ability to lead a data-driven project.
• Familiarity with SQL is a plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at redacted