Marketing Operations Coordinator
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Marketing Operations Coordinator
- Location : United States, Michigan, Southfield
- Location : United States, Michigan, Grand Rapids
Make your mark. As part of Marketing’s Demand Management team, the operations coordinator will focus on lead research and qualification, lead routing, and data integrity.
The position will also support operations and projects across our Marketing Studio.
Plante Moran enjoys a Workplace for Your Day model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model.
We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day.
Your role.
Your work will include, but not be limited to :
- Research and analyze engaged leads to determine fit for firm services, aligned with defined ideal client profiles and criteria
- Assign and route leads tosales team, including continued coordination and follow-up communication as needed
- Document and maintain data integrity and standardization related to leads, contacts, and organizations in our firm CRM system
- Conduct and support market intelligence research,summarizing analysis fromresearch and marketing data to inform marketingstrategies
- Support team with relevant customer journey research, target list development, and lead documentation
- Assist with communications and data transferwith our telemarketing vendor, including post-campaign monitoring
- Support the operations of various Marketing Studio functions including Martech, project management, vendor procurement and invoices, and integrated marketing campaigns
The qualifications.
- Ability to use free and paid research sources to compile data and reports, with accompanying analysis, for specific markets, organizations, and / or individuals.
- 1-3 years of experience in a marketing or research role
- Demonstrated ability to be highly responsive and manage multiple projects simultaneously
- Strong attention to detail
- Clear, concise, and effective communications (verbal and written)
- Poise and able to focus under pressure; work independently and support department goals
- Active listener and facilitator of information
- Strong presentation skills
- MS Office experience
- CRM knowledge
- Associates degree, Bachelor’s degree or equivalent experience in marketing or related field
Our difference.
We are a nationally recognized public accounting, consulting, and wealth management firm, consistently ranked as one of FORTUNE magazine’s 100 Best Companies to Work For.
At Plante Moran, we live by the Golden Rule, fostering a relatively jerk-free culture with the lowest staff turnover rate in the industry.
Our supportive network of well-rounded professionals is excited to catapult your growth and help pave your pathway to professional excellence.
This is a non-exempt position, so you may have to work hours that exceed the standard 40-hour work week.
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