Marketing Manager
Job Description
Job Description
Key Responsibilities :
- Develop and implement marketing strategies that highlight SYZYGY's premium offerings and solidify our position as a market leader.
- Develop strategic communications, marketing, and graphic designs to support SYZYGY's mission, goals, and objectives, and to create a visual brand standard that reinforces these initiatives.
Digital Marketing and Brand Management :
- Manage our digital marketing, including social media and online advertising.
- Update and maintain the content of our company website to ensure it reflects our brand strategy and meets our audience's expectations.
Agency and Vendor Management :
- Build strong partnerships with external agencies and vendors to support our marketing objectives.
- Manage the production and distribution of marketing materials, ensuring brand consistency.
- Manage and direct third-party agencies on all marketing initiatives.
- Align the executive leadership team’s brand voice with third-party marketing agencies.
- Manage and direct all third-party content creation on-site.
Advanced Market Insights :
- Conduct market research to understand trends, customer needs, and the competitive landscape.
- Collaborate with the sales team to enhance our market understanding and customer insights.
- Use data analytics to refine marketing strategies.
Event Marketing and Public Engagement :
- Plan and oversee marketing events and public relations initiatives to increase brand visibility and engagement.
- Handle media relations and act as a spokesperson for SYZYGY when needed.
- Serve as the main liaison between brand partners
- Liaison with the Delray Beach Chamber of Commerce.
- Drive business development in emerging local markets.
Integrated Communication Strategies :
- Manage all communication channels, ensuring our messaging is consistent and aligned with our corporate objectives.
- Approve major communications, including press releases and newsletters.
- Serve as editor for all communications materials including newsletters, news releases, and online content such as the club website and social media accounts (LinkedIn, Facebook, Instagram).
Cross-Functional Collaboration :
- Work with other departments to integrate marketing with overall business strategies, ensuring cohesive efforts toward market penetration and customer satisfaction.
- Build and foster collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, products, and services.
- Oversee all internal and external brand collateral.
Budget and Resource Allocation :
- Develop and manage the marketing budget, optimizing resource allocation to achieve strategic goals.
- Monitor and report on the financial performance of marketing initiatives.
Creative Direction and Brand Alignment :
- Oversee the creative direction of marketing materials to maintain alignment with our brand identity.
- Manage content control from our third-party graphic design company.
Company Description
We are an innovative company with boutique design / builds in the luxury outdoor market.
We are looking for an enthusiastic person dedicated to growing our company and exceeding our clients’ expectations.
Our perfect candidate is a critical and creative problem-solver capable of working efficiently and independently. They are extremely detail-oriented, highly resourceful, and hardworking.
In addition, they thrive in fast-paced environments, and assimilate quickly to evolving protocol and industry knowledge.
Additionally, they are attentive multi-taskers capable of reporting to multiple managers.
https : / / syzygyglobal.com
Company Description
We are an innovative company with boutique design / builds in the luxury outdoor market. r n r nWe are looking for an enthusiastic person dedicated to growing our company and exceeding our clients’ expectations.
r n r nOur perfect candidate is a critical and creative problem-solver capable of working efficiently and independently.
They are extremely detail-oriented, highly resourceful, and hardworking. In addition, they thrive in fast-paced environments, and assimilate quickly to evolving protocol and industry knowledge.
Additionally, they are attentive multi-taskers capable of reporting to multiple managers. r n r nhttps : / / syzygyglobal.com