ASSOCIATE DIRECTOR OF MARKETING AND COMMUNICATIONS
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building.
Supporting this legacy and important public mission with the goal of making the UW the world’s greatest public university, as measured by positive impact guides everything we do in .
Bringing together development; alumni and stakeholder engagement; marketing and communications; and advancement operations, we advance the UW’s impact by developing meaningful connections that foster pride, advocacy and philanthropic support.
The mission of Alumni and Stakeholder Engagement (ASE) is to facilitate impactful, broad-based engagement that galvanizes support for the University.
This starts with creating a within our organization that values the diverse experiences and expertise of our team members, allowing everyone to thrive and to contribute their unique talents as we strive to achieve our shared goals.
Alumni & Stakeholder Engagement has an exciting opening for an Associate Director for Marketing and Communications. This is a full-time, permanent position.
The Associate Director for Marketing and Communications is responsible for leading a comprehensive marketing and communications program for the Alumni and Stakeholder Engagement organization.
The Associate Director for Marketing and Communications will work closely with ASE leadership on strategy and planning and serve as a lead project manager for ASE marketing and communications efforts, collaborating with internal and external stakeholders .
This position reports to the Director for Marketing and Communications and supervises ASE’s creative team and creative vendors.
What You Will Do :
Marketing and Communications (50%)
- In partnership with ASE marketing leadership, serve as project lead on marketing and communications work plans, including overseeing and directing creative operations to ensure the successful and on time completion of projects.
- Assist in the development, maintenance and evaluation of ASE marketing and communications planning and production process.
- Integrate brand standards and identity into all marketing and communications collateral, online messaging and electronic communications.
- Collaborate with the Resource Development team to fulfill sponsorship and partnership activations, assets and acknowledgments.
This includes incorporating their recognition in ongoing digital and print communications, as well as dedicated event and / or programming recognition.
Collaborate on internal stakeholder communication needs, including, but not limited to, e-newsletters, web pages (both UWAA and UW Magazine), annual reports, executive messages and potential fundraising initiatives.
Supervision and Administration (40%)
- Supervise and oversee the work of two content media editors and creative vendors (graphic designers, writers, etc.).
- Monitor compliance with production schedules, proof process and suggest modifications to production process for purposes of streamlining and providing clarity.
- Collaborate to produce reports, including data gathering and analysis and present to key audiences.
- Manage marketing budgets, working closely with staff to monitor, analyze and report out.
Other duties as assigned 10%
MINIMUM REQUIREMENTS :
Bachelor’s degree in communications, marketing, journalism, writing, English, business or related field AND four years of marketing and communications experience, including project management experience.
Equivalent education / experience will substitute for all minimum qualifications except when there are legal requirements, such as a license / certification / registration.
What You Bring :
- Demonstrated commitment to diversity and contributing to an inclusive working and learning environment.
- Experience managing direct reports and the ability to effectively communicate objectives, energize and inspire staff to achieve results and meet goals while creating a culture of collaboration within direct teams and across organizational units.
- Excellent organizational and planning skills, including the ability to manage several projects simultaneously.
- Ability to make decisions in ambiguous situations and exercise good judgment based on information and analysis in a fast-paced, dynamic, deadline-driven environment, in an organized and professional manner.
- Demonstrated ability to align business strategy with marketing and communications planning.
- Demonstrated ability to develop, manage and achieve comprehensive team goals; ability to accurately forecast and develop both short- and long-term goals.
- Proficiency in Microsoft Office for generating correspondence, special reports, spreadsheets and design / photography software and applications.
- A valid Washington State driver's license to operate a company vehicle.
- Ability to lift 20 pounds regularly and up to 40 pounds occasionally for event setup and tear down.
What You Can Expect :
- A hybrid working schedule is available.
- This position requires a flexible schedule as the workload and times may vary, including evenings or weekends.
- Cubicle / open workspace environment may result in higher noise levels and visual distractions.
- Travel out-of-state up to six times annually for events scheduled on evenings and weekends; ability to travel internationally, if necessary.
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