Vice President of Marketing
Mutual of Omaha MortgageLombard, IL, USjob_description.job_card.30_days_ago
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job_description.job_card.job_descriptionOversee brand identity, ensuring consistent messaging across all channels, including digital, print, and partnerships, to strengthen market presence. Lead digital initiatives, including SEO, SEM, social media, email campaigns, and content marketing, to drive traffic, engagement, and conversions. Build and maintain strategic partnerships with real estate agencies, financial institutions, and industry influencers to expand market reach. Utilize market research and customer data to understand borrower needs, preferences, and behaviors, informing targeted marketing initiatives. Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability. Monitor and report on key performance metrics, using data to refine strategies and demonstrate marketing impact on revenue and growth. 10+ years of marketing experience, with at least 5 years in a senior leadership role within the mortgage, financial services, or related industry. Deep understanding of the mortgage industry, including market trends, regulatory requirements, and customer behavior. Demonstrated ability to develop and execute marketing strategies that drive brand awareness, lead generation, and revenue growth. Strong knowledge of digital marketing channels, tools, and analytics platforms. Experience leading and developing high-performing teams, with excellent communication and interpersonal skills. Data-driven decision-maker with proficiency in analyzing campaign performance and market trends. Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred. Familiarity with mortgage industry regulations and best practices for compliant marketing. Preferred Skills Experience with mortgage-specific CRM and marketing automation tools. Experience with Loan Officer and Corporate social media branding. Strong network within the mortgage and real estate industries. Pay range for role varies based off of candidate experience – 125K-225K. Powered by JazzHR
Company Overview Mutual of Omaha is a Fortune 300 Company with an iconic brand and outstanding customer loyalty.
Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other.
We exist for the benefit of our customers and employees. Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans.
We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none.
If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!
We offer an extensive compensation package.
Benefits include Medical, Dental, and Vision insurance, company paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program.
Mutual of Omaha Mortgage is an Equal Opportunity Employer and we encourage diverse, talented, qualified applicants to apply.
Job Summary The Vice President of Marketing will lead the development and execution of comprehensive marketing strategies to enhance brand awareness, drive customer acquisition for our retail teams, has a great understanding of digital and social marketing and support business growth in the mortgage sector.
This role requires a strategic leader with deep expertise in marketing, a strong understanding of the mortgage industry, and a proven track record of delivering measurable results.
Key Responsibilities Strategic Planning :
- Develop and implement a cohesive marketing strategy aligned with company goals, focusing on brand positioning, retail support and recruiting.
Brand Management :
Digital Marketing :
Partnership Development :
Customer Insights :
Team Leadership :
Performance Analytics :
Qualifications Experience :
Industry Knowledge :
Proven Success :
Digital Expertise :
Leadership Skills :
Analytical Mindset :
Education :
Compliance Awareness :
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Vice President Of Marketing • Lombard, IL, US
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