Senior Manager Solutions Marketing

Remote Work : Hybrid

Overview : At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.

You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.

The primary purpose of the Senior Manager Solutions Marketing is to lead a cross-functional marketing team which develops a marketing strategy and then executes against that strategy to drive demand in alignment with regional vertical sales team’s priorities and within the global marketing ecosystem. This role is responsible for leading Go-To-Market strategy and implementation for all key lines of business for the Retail and Hospitality consumer segments and enhance the company’s approach to targeting, segmentation, tactics and channels optimization to ensure goal achievement.

Responsibilities :

• Leads development of Regional GTM Strategy along with vertical sales leadership, including reputation, demand creation, sales / channel enablement and market intelligence tactics
• Contributes to Global Solutions Marketing strategy to ensure regional view is correctly represented in upstream global marketing efforts
• Leads event strategy along with vertical sales leadership including event identification, messaging / themes, demo selection, and promotion working alongside Event / PR / Social / Digital marketing teams.
• Orchestrates across multiple marketing functions, sales, business intelligence, strategy and services to successfully execute against the annual regional vertical GTM strategy
• Accountable for key content development, particularly high value CTA assets for thought leadership & lead generation and account-based marketing programs to expand and close pipeline
• Manages a small direct team to ensure coverage of marketing support for key, strategic, named and territory accounts across multiple routes to market – direct, partner, distribution, etc.
• Comprehensive regional GTM marketing plan – annual, quarterly
• Solution pipeline, revenue – marketing influenced & driven
• Successful seller adoption of enablement materials
• Regional Customer Reference Pipeline

Must be able to work hybrid (3 days in office / 2 remote) from Lincolnshire, IL., or Holtsville, NY

10% domestic travel

Qualifications :

Minimum Qualifications :

Preferred Skills and Competencies :

Zebra is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, protected veteran status, or any other basis prohibited by law.

Salary : USD - USD Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs.

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