Best 15 Digital Marketing Degree Programs in 2025

Best 15 Digital Marketing Degree Programs in 2025

January 13, 2025 | Admin

Marketing strategy is vital to the success of any business, but as technology evolves, digital formats are starting to replace the older, more traditional channels. If you want to be on the cutting edge of the latest marketing strategies, known as digital marketing or online marketing, then earning your

digital marketing degree

could be a great option.

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What is digital marketing vs. traditional marketing?

Marketing practices are the strategies and tactics that businesses use to build relationships and loyalty with their customers in order to generate interest in their products and services. Traditional marketing is any type of marketing that isnt online, and some formats have been around for centuries (for example, ads in newspapers or billboards alongside roads). Other forms of traditional marketing include any type of print, broadcast (like radio or TV), phone, direct mail, or outdoor advertising.

However, with the advent of the internet nearly thirty years ago, digital and online marketing has started to outpace the more traditional formats.

Different types of digital marketing

include :

Social media marketing

Pay-per-click (PPC)

Display

Search engine optimization (SEO)

Affiliate marketing

Content marketing

Influencer marketing

Is there a degree for digital marketing?

In response to the

increased demand for employees

who understand these types of marketing channels and how to implement them,

many schools have started to create Digital Marketing degree programs

versus traditional Marketing programs. These programs include the fundamentals youd learn in a traditional marketing program but mainly focus on marketing strategy and technology for online platforms.

Do you want to take a look at some different

marketing degree

options? Take a look at the

15 best digital marketing degree programs

in our list below!

What should I major in for digital marketing?

If youre interested in the growing field of digital marketing, then it makes sense to take the next step and

enroll in a digital marketing degree program.

This type of degree program may go by several different names, including :

Digital Marketing

Online Marketing

Business Administration Digital Marketing Concentration

Social Media Marketing

Digital Advertising & Marketing

Is a digital marketing degree worth it?

A digital marketing degree is a great way to build a solid skillset in the fundamentals of marketing while mastering a wide spectrum of digital media channels. Marketing is a broad field, and almost every business requires professionals who are savvy in this area. Jobs you could pursue with a degree in digital marketing include :

If youre ready to review the best degree program options for you, take a look below. Weve ranked the

best digital marketing degree programs

based on two factors : tuition cost per credit (lowest is best) and graduate enrollment (highest is best). To see which program might be the best fit for your goals and schedule,

take a look at our ranking below!

Best 15 Digital Marketing Degree Programs

Liberty University

Points : 26

Liberty University offers a Bachelor of Science in Business Administration (BSBA) that helps students become digitally savvy marketing professionals who can use multiple forms of online media to reach customers, sell products, and grow businesses. This degree program provides graduates with a well-rounded marketing skill set, including knowledge of digital marketing practices like web analytics, mobile marketing, customer retention, and site optimization. Courses include Conversion and Optimization, Consumer Retention through Digital Marketing, Marketing Research, and Digital Marketing in a Virtual World.

School Overview

Tuition Per Credit : $390

Course :

BSBA in Digital Marketing and Advertising

Bellevue College offers a Bachelor of Applied Science in Digital Marketing that helps students hone their digital marketing skills through a combination of on-campus and online classes. Students learn the latest online marketing strategies and digital technology to prepare for careers as marketing leaders and executives. In addition to traditional marketing channels, the program focuses on marketing strategies in web design, social media, search, online video, display, CRM systems, and web analytics.

School Overview

Tuition Per Credit : $390

Course :

Bachelor of Applied Science in Digital Marketing

Old Dominion University offers a Digital Marketing BSBA through its Strome College of Business that prepares students for a wide variety of in-demand marketing positions by teaching the fundamentals of digital marketing, communication, and analytic knowledge. Classes are available both online and on-campus, and graduates pursue careers as search marketing strategists, advertising and promotions managers, statisticians, and market research analysts and specialists. Courses include Marketing on the Internet, Social Media Marketing, and Multi-National Marketing.

Rasmussen University offers a Bachelors Degree in Marketing with a Digital Marketing Specialization through its School of Business. This program prepares students to navigate todays constantly changing digital landscape, focusing on traditional and online marketing channels, public relations, Search Engine Optimization (SEO), market research, and product management. The Digital Marketing specialization is geared towards students with an interest in digital advertising, creative content, and social media, and credits can be applied towards Rasmussens accelerated Masters pathway, where students can take one MBA course as part of their Bachelors program at the same price of their BA.

School Overview

Tuition Per Credit : $390

Course :

Bachelors Degree in Marketing (Digital Marketing Specialization)

University of Toledo offers a Digital Marketing Bachelors Degree through its College of Business that helps students become experts on the latest digital marketing trends so they can remain competitive in the business world. In addition to developing soft skills like critical thinking, leadership, and communication, students learn the foundations of digital and conventional media (including mobile media and social), website design and management, marketing strategies and analytics, and information technology. In addition to gaining more general marketing knowledge, students can choose to specialize in either Digital Technology or Digital Marketing Applications.

School Overview

Tuition Per Credit : $390

Course :

Digital Marketing Bachelors Degree

New England Institute of Business at Cambridge College

Points : 8

14

Southwest Baptist University

Bolivar, Missouri

Points : 7

15

Bay State College

Points : 6

Want to check out more

digital marketing degrees ? Try out our Degree Finder tool and well help you

find the school thats best for you!

Digital Marketing Degree Ranking Methodology

We came up with a list based on per-credit tuition rates (in-state where applicable) and graduate enrollment rates for each school in order to generate our rankings. After sorting first by the per-credit tuition rates and then by graduate enrollment rates, we assigned points to each school and added these points to get a final ranking score.

If youve noticed any information on this page that may be in error, please contact us so we can make any necessary corrections.

Whether youre trying to start your career or make a big change, we can help you find the perfect school to help you reach your goals.

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