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Senior Product Manager, B2B Marketing
Senior Product Manager, B2B MarketingMediabistro • Indianapolis, IN, United States
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Senior Product Manager, B2B Marketing

Senior Product Manager, B2B Marketing

Mediabistro • Indianapolis, IN, United States
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Overview

Salesforce is seeking a highly motivated and experienced Senior Product Manager to join the product team to build out the next generation of B2B marketing on the Salesforce platform. The ideal candidate will have a strong understanding of B2B marketing automation, especially in the areas of tracking, privacy, consent, and security. He or she will be able to work well with a highly technical scrum team, develop and execute on complex, multi-release product roadmaps, and present complex areas to wide audiences.

Responsibilities and qualifications reflect the role’s focus on identifying and tracking prospects, buyer groups, and accounts across multi-channel interactions, and on privacy and tracking features.

Responsibilities

  • Lead the development of new tools and features related to prospect, buyer group, and account identification and tracking across complex, multi-channel interactions
  • Support existing privacy and tracking features
  • Work closely with engineering, research, support, and sales teams to gather requirements and ensure that new tools meet the needs of customers
  • Manage the product roadmap and prioritize new features for your area
  • Advocate for the functionality and benefits of enabling to ensure visibility and adoption
  • Track the adoption of new tools and measure their impact on customer satisfaction

Qualifications

  • 5+ years of experience in product management
  • Strong experience in B2B marketing automation
  • Strong understanding of technical aspects of marketing automation, including tracking domains, cookie policies, DNS management, and data encryption
  • Working knowledge of compliance and consent requirements, such as GDPR, CCPA, etc.
  • Clear eye for hands-on detail
  • Strong ability to prioritize multiple requirements based on impact and risk analysis
  • Skills to coordinate across a diverse group of feature and function teams
  • Accommodations and Benefits

    If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

    Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. Know your rights : workplace discrimination is illegal. Salesforce offers benefits including time off, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. Details at :

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