Sales and Marketing Manager (Chino Hills)

The Company

Made in Singapore, IRVINS Salted Egg is a premium snack brand specializing in Dangerously Addictive salted egg snacks, sauces, and other crave-worthy products. Using only the best ingredients and chef-driven recipes, IRVINS has earned a fanatical following throughout the world, and is just starting to grow its U.S. presence. You'll be part of a lean and growing team.

Learn more about us at eatirvins.com.

This is what youll do

This role is 70% Sales and 30% Marketing

Sales Manager

to manage existing channels including Costco (working thru broker ADW), Asian grocers (working thru 2 Asian CPG distributors), World Market, Grocery Outlet, Amazon, Shopify, Reprally, Faire, Temu. In addition for 2026 onwards we have plans to enter into natural grocers (Wholefoods, Sprouts, Bristol Farms, etc), conventional channel (Target and Walmart among others), and possibly other club channels (Sams Club, BJs, etc). This Sales role will be a combination of a farmer role where you maintain relationship with buyers of existing channels, solving their needs, offering them new SKUs and ultimately get POs, and a hunter role where you will be strategically going after new channels and establishing relationships with new buyers, working out the pricing and trade accruals.

Marketing Manager

you will be working with a Marketing Executive in the team who has been planning and executing our offline and online marketing efforts, which include paid and non paid online (Amazon, Meta, shopify, Google, working with influencers, organic posts, etc) and trade marketing for our existing channels (demos for Costco, 99 Ranch, H-Mart, pop ups for various events, collaboration events with F&B or other CPG brands, organic contents, etc)

For both sales and marketing roles you will work directly with General Manager for USA. Together you will form and execute on agreed sales and marketing budget and strategy.

More detailed job description below :

Sales

Develop annual and quarterly sales plans, strategies, and implementation steps

Achieving sales target budget, gross margins, net profit, and managing of trade funding

Accountable for sales of existing and new items, category reviews, promotional planning, sales goals, budget adherence, and execution of sales & marketing initiatives

Development of existing and obtaining new business accounts

Manage and partner with broker teams to drive key account and regional market development

Identify brand / category development opportunities, communicate, and resolve account issues / solutions through sales / marketing & broker teams

Develop, implement, and monitor retail pricing, competition, distribution, shelving, and promotional strategies

Effectively manage trade spending, deductions, and credit management

Budget / Forecast

Meet forecasted sales goals, ensure company profitability goals, and spend within budget

Sales forecasting responsibilities for yearly budget and long-range plans, and monitoring of forecast against actual results

Work closely with Operations / Logistics to adjust monthly production forecast for promotions, new item distribution, and other market dynamics that will impact demand planning

Management & Communications

Oversee and conduct sales portion of regular company management meetings, review monthly and year to date variances in results

Work with Trade & Accounting to run reports needed to measure business performance

Work closely with Operations to ensure proper and accurate forecasting, production, and shipping occurring with customers

Our Dream Candidate

Strong leadership

Excellent presentation and verbal + written communication skills

Experience in managing large retail customers such as Costco, Sams, Target, Walmart, and other club and mass accounts

Self-motivated team leader with strong passion for growth. Ability to motivate and work well with other team members

Excellent broker management experience, as we work with Costco through a broker

Ability to establish sales plans and drive execution

Analytical, organized, and detail oriented

High proficiency in Excel / Google Sheets / Google suite / MS suite

Efficient with time and resources management

ability to juggle multiple tasks and fast in responding

Ability to learn quickly and adapt to the rapidly changing needs of a startup

While primary work is in US market, the position does require having calls / meetings with Singapore-based teams, usually during late afternoon / early evening PST

Organized, creative, and passionate about snacks and consumer behavior

Take initiative and having the willingness to go the extra mile

Ideal background / experience :

7+ years of CPG (Consumer Packaged Food) experience

Have worked with grocery-club-wholefoods accounts, distributors, and have done broker management

Have negotiated and executed trade marketing including demos, TPDs, and other promos

Have done and understood the financials aspects of CPG business, including pricing, margins, budgeting for marketing and other costs

Having professional experience working in a fast paced mid to large startup preferred

Education : 4-year college degree, preferably in business / economics

Commitment & Benefits :

Location

U.S. based , California / LA preferred. Work in the office (our office is in The Shoppes at Chino Hills, CA 91709).

Travel required several times in a year (visit distributor or Costco buyers in other regions)

15 days paid vacation plus 11 national holidays

Simple IRA pre-tax retirement account (with match up to 3%)

Health Insurance

Annual bonus opportunity

You will occasionally be required to attend meetings with Singapore (5pm - 9pm PST)