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Marketing Manager

Marketing Manager

CorDxSan Diego, CA, US
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Marketing Manager

We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of marketing strategies for CorDx's In Vitro Diagnostics (IVD) product portfolio. This role will focus on product marketing, brand positioning, digital marketing initiatives, and commercial enablement in alignment with business growth objectives. The ideal candidate will have experience in the medical device or diagnostics industry, a strong understanding of B2B healthcare marketing, and the ability to thrive in a fast-paced, collaborative environment.

Key Responsibilities :

Product Marketing & Positioning

  • Develop and implement marketing plans to support product launches, market expansion, and customer acquisition initiatives.
  • Define product positioning, key messaging, and value propositions tailored to different customer segments and geographies.
  • Conduct competitive analysis and market research to identify opportunities and support commercial strategies.

Marketing Communications & Content Development

  • Lead the creation of marketing content, including sales collateral, brochures, product datasheets, case studies, and digital assets.
  • Manage marketing campaigns across multiple channels, including email marketing, social media, tradeshows, and industry events.
  • Collaborate with internal stakeholders to ensure consistent brand messaging and compliance with regulatory standards.

    • Digital & Demand Generation

  • Develop digital marketing strategies to drive awareness, lead generation, and customer engagement.
  • Manage website content, online campaigns, and social media presence to promote CorDx's diagnostic solutions.
  • Track campaign performance metrics and optimize tactics based on data-driven insights.

    • Sales Enablement & Commercial Support

  • Partner with the Sales and Business Development teams to deliver marketing tools, presentations, and training materials.
  • Support pricing strategies, product promotions, and marketing initiatives aligned with revenue goals.
  • Gather customer and market feedback to influence product development and commercial strategies.

    • Event Management & Industry Engagement

  • Plan and manage CorDx's presence at industry conferences, exhibitions, webinars, and partner events.
  • Build relationships with key opinion leaders (KOLs), industry associations, and media outlets to enhance market visibility.
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