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Events Marketing Manager

Events Marketing Manager

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for an Events Marketing Manager to own the strategy and execution of third-party events, partner-led field programs, and webinars.

Key Responsibilities

Set and execute event strategy, including designing a marketing roadmap and managing the event calendar and budget

Drive engagement before, during, and after events through targeted campaigns and tailored follow-ups

Connect events to pipeline metrics by collaborating with Sales and Marketing Ops to track attendee progress

Required Qualifications

4+ years of event or field marketing experience, preferably in B2B SaaS or HR tech

Proven ability to manage strategy and execution for events and webinars

Experience with data-driven marketing and measuring ROI

Strong project management skills with the ability to handle multiple events and budgets

Creative and collaborative mindset, comfortable working across various teams

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Event Marketing Manager • Kalamazoo, Michigan, United States

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