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Product Marketing Manager - Diagnostics Job at GSI in Atlanta

Product Marketing Manager - Diagnostics Job at GSI in Atlanta

MediabistroAtlanta, GA, United States
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Product Marketing Manager – Diagnostics (Oncology)

Location : Atlanta (Hybrid onsite and remote weekly)

Seeking a Product Marketing Manager to support the U.S. commercial strategy for oncology diagnostic portfolio. This role will partner with Sales, Marketing, and HR teams to build campaigns, strengthen market positioning, and drive customer engagement across healthcare and laboratory networks.

Key Responsibilities

  • Commercial Strategy Support : Drive U.S. sales and marketing initiatives to expand adoption and optimize portfolio performance.
  • Campaign Development : Create and execute multi-channel marketing campaigns (digital, print, presentations, educational programs).
  • Market Development : Monitor campaign performance, identify growth opportunities, and contribute to portfolio roadmap planning.
  • Competitive Insights : Track market trends, competitive activity, and customer needs to inform strategy and product positioning.
  • Commercialization & Launch : Lead planning and execution of new product launches, marketing collateral, and sales enablement tools.
  • Customer Engagement : Partner with Key Opinion Leaders (KOLs), manage presence at trade shows, society meetings, and customer events.
  • Voice of Customer : Gather feedback to inform future product and service enhancements.
  • Sales Enablement : Collaborate with HR and Sales to develop onboarding and training programs for new hires.

Qualifications

  • Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
  • 2+ years of product marketing or product management experience (preferably in laboratory diagnostics, oncology, medical devices, or healthcare technology).
  • 5+ years total experience in sales, training, or marketing within healthcare, diagnostics or oncology.
  • Strong project management skills with the ability to drive cross-functional collaboration.
  • Excellent written and verbal communication skills; comfortable presenting to internal teams and external stakeholders.
  • Willingness to travel for events, customer meetings, and internal programs.
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    Product Marketing Manager • Atlanta, GA, United States

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