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Product Marketing Manager - Diagnostics

Product Marketing Manager - Diagnostics

GSIAtlanta, GA, US
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Job Description

Product Marketing Manager – Diagnostics (Oncology)

Location : Atlanta (Hybrid onsite and remote weekly)

Seeking a Product Marketing Manager to support the U.S. commercial strategy for oncology diagnostic portfolio . This role will partner with Sales, Marketing, and HR teams to build campaigns, strengthen market positioning, and drive customer engagement across healthcare and laboratory networks.

Key Responsibilities

  • Commercial Strategy Support : Drive U.S. sales and marketing initiatives to expand adoption and optimize portfolio performance.
  • Campaign Development : Create and execute multi-channel marketing campaigns (digital, print, presentations, educational programs).
  • Market Development : Monitor campaign performance, identify growth opportunities, and contribute to portfolio roadmap planning.
  • Competitive Insights : Track market trends, competitive activity, and customer needs to inform strategy and product positioning.
  • Commercialization & Launch : Lead planning and execution of new product launches, marketing collateral, and sales enablement tools.
  • Customer Engagement : Partner with Key Opinion Leaders (KOLs), manage presence at trade shows, society meetings, and customer events.
  • Voice of Customer : Gather feedback to inform future product and service enhancements.
  • Sales Enablement : Collaborate with HR and Sales to develop onboarding and training programs for new hires.

Qualifications

  • Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
  • 2+ years of product marketing or product management experience (preferably in laboratory diagnostics, oncology, medical devices, or healthcare technology).
  • 5+ years total experience in sales, training, or marketing within healthcare, diagnostics or oncology.
  • Strong project management skills with the ability to drive cross-functional collaboration.
  • Excellent written and verbal communication skills; comfortable presenting to internal teams and external stakeholders.
  • Willingness to travel for events, customer meetings, and internal programs.
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