Product Manager, Marketing Data Products

Position Purpose :

The Data Product Manager for Orange Apron Media (OAM) is responsible for driving the design, delivery, and adoption of data products that power media sales, planning, activation, measurement, and optimization. This role bridges business needs with technical execution, ensuring our data products are scalable, reliable, and aligned with OAM's strategic growth objectives. They will collaborate with engineering, analytics, operations, and business stakeholders to define product requirements, manage backlogs, and deliver high-value features that enable internal teams and partners to build, measure, and optimize retail media campaigns effectively.

This position requires a strong blend of customer-back, user-centric design, product thinking, and technical acumen to deliver data products that are foundational to OAM's media ecosystem.

Key Responsibilities :

• 40% Strategy & Planning :
• Gains a thorough understanding of customer and associate needs, both existing and potential, and uses that knowledge to help deliver enterprise products that provide Home Depot customers and associates with an unparalleled shopping experience
• Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
• Identifies goals, metrics, and analytics to determine product value; continually making recommendations and refinements to the product backlog based on learnings
• Conduct end user research to help identify user stories and help determine Minimum Viable Product (MVP)
• Partners with Finance to understand financial needs and assists in the creation of business plans for new opportunities
• Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
• Evaluates research and market analysis on industry innovations and technology platforms to recommend the best possible solution
• 30% Delivery & Execution :
• Ensure product is aligned with company, stakeholder and end-user priorities to drive sales, improve efficiency, and improve customer satisfaction
• Documents, reviews and ensures that all quality and change control standards are met
• Formulates, tests and refines assumptions and hypotheses through user research and testing
• Creates, prioritizes and accepts user stories; incorporate them into release planning
• Makes product decisions that drive value on a daily basis
• Identifies pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
• Participates in standups, iteration planning sessions, product demos and retrospectives
• Condenses complex technical concepts into non-technical language for stakeholders
• 30% People :
• Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments
• Acts as a proponent of modern software development practices
• Advocates for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expert
• Regularly works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
• Manages cross functional team and stakeholder expectations to execute on product strategy; provides education to requestors to determine prioritization based on tangible benefits and / or user experience
• Exhibit active listening, facilitate sessions, and clearly communicate at all levels (Executive Leadership Team, store associates, etc.) and in all formats the product's long term strategy which is used to prioritize short-term action

Direct Manager / Direct Reports :

Typically reports to the Product Management Manager or Sr. Manager.

Travel Requirements :

Typically requires overnight travel less than 10% of the time.

Physical Requirements :

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions :

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications :

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications :

1-3 years of relevant work experience

Experience working as a Product Manager in a modern software development based enterprise environment

Demonstrated experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development, and continuous deployment

Proven ability to deliver customer-back, user-centric data products that solve real business problems and drive adoption.

Experience translating business objectives into clear product roadmaps, backlogs, and requirements.

Strong communication skills to explain technical data concepts to non-technical stakeholders and leaders.

Ability to create first-class artifacts including clear documentation, executive-ready presentations, and other product deliverables, that drive alignment and adoption.

Ability to manage and prioritize work in a matrixed, cross-functional environment, balancing short-term needs with strategic investments.

Experience identifying goals, metrics and analytics to measure product value

Strong understanding of data modeling, pipelines, and quality concepts to ensure data products are trusted and reliable.

Ability to partner with data engineering and analytics teams to deliver end-to-end data solutions, from ingestion to reporting or activation.

Comfort working with SQL, APIs, or other tools to validate data and guide requirements.

Understanding of retail media or digital media ecosystems, including ad servers, DSPs, audience segmentation, campaign metadata, and performance measurement.

Experience supporting media planning, activation, or measurement workflows.

Exposure to marketing attribution, incrementality testing, or campaign optimization is a plus.

Minimum Education :

The knowledge, skills and abilities typically acquired through the completion of a high school diploma and / or GED.

Preferred Education :

No additional education

Minimum Years of Work Experience :

Preferred Years of Work Experience :

No additional years of experience

Minimum Leadership Experience :

None

Preferred Leadership Experience :

None

Certifications :

None

Competencies :

Business Insight : Applying knowledge of business and the marketplace to advance the organization's goals

Collaborates : Building partnerships and working collaboratively with others to meet shared objectives

Communicates Effectively : Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Cultivates Innovation : Creating new and better ways for the organization to be successful

Customer Focus : Building strong customer relationships and delivering customer-centric solutions

Drives Results : Consistently achieves results, even under tough circumstances

Interpersonal Savvy : Relating openly and comfortably with diverse groups of people

Manages Ambiguity : Operating effectively, even when things are not certain or the way forward is not clear

Nimble Learning : Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder

Organizational Savvy : Maneuvering comfortably through complex policy, process and people-related organizational dynamics

Situational Adaptability : Adapting approach and demeanor in real time to match the shifting demands of different situations

Empathy : Understands the needs of multiple stakeholders and is responsive in meeting their needs with the most optimal resolution

Plans and Aligns : Planning and prioritizing work to meet commitments aligned with organizational goals