Content Marketer (Brand and Campaigns)

Job Description

Job Description

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic . Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst , and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led   B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape : Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards , and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com . According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories , including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

What we’re looking for

We’re searching for a sharp, campaign-obsessed digital copywriter to join Insider’s Marketing team as Content Marketer — Campaigns & Brand

This is the role for someone who lives and breathes performance content. You’re not afraid of a blank page, but you also thrive when optimizing what already exists for higher performance across digital channels — tightening copy, raising conversion rates, and crafting messaging that hits buyers right between the eyes.

Your content will be the heartbeat of Insider’s growth engine : campaign emails, digital ads, LinkedIn carousels, social posts, landing pages, nurture sequences, event invites, and campaign headlines that drive pipeline, not just page views.

You will also work closely with our AI tools to experiment, iterate, and scale your work faster, while staying true to the Insider tone of voice.

This role is part storyteller, part marketer, part revenue-driver. Sound like you? Read on.

Responsibilities

• Write high-conversion copy for multi-channel campaigns : email, LinkedIn ads, paid social, SEM, landing pages, nurture programs, sales sequences, and website modules.
• Partner with Brand, Paid Media, SEO, Field Marketing, and Product Marketing teams to deliver copy that aligns with our business goals and sales pipeline objectives.
• Support large-scale campaign development for launches, reports, events, product updates, and ABM initiatives.
• Lead and collaborate on video content development, including scripting and storyboarding for brand campaigns, product explainers, and customer stories.
• Apply A / B testing principles and performance data to optimize copy performance across channels continually.
• Create content playbooks and templates to scale campaign execution globally.
• Use AI writing assistants and generative content platforms to accelerate iteration cycles, generate variations, and maximize content production without sacrificing quality.
• Translate positioning and product narratives into punchy, accessible buyer language across the full funnel.
• Develop hooks, headlines, and frameworks that fuel paid social and demand capture strategies — especially for US-market growth.
• Partner closely with design to ensure copy and visuals work together seamlessly across formats.
• Stay on top of AI trends, B2B SaaS buying behaviors, and marketing innovation to continuously improve Insider’s creative approach.
• Must be willing to roll up your sleeves and pick up your hypothetical pen to support other content needs as required.

Requirements and Skills

Was this role made for you?

Let’s talk! We’re curious beings and can’t wait to get to know you.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.