Integrated Marketing Manager

Overview

If you are an Integrated Marketing professional looking for an opportunity to grow, Emerson has an exciting position for you! Based in our Shakopee, MN or Boulder, CO location, this industry marketing support role will define and implement global integrated marketing strategies to enhance growth in our key markets. You will collaborate cross-functionally with key partners such as Product and Industry Management, Digital, Creative, and outside agencies.

Responsibilities

Lead and develop integrated marketing strategies, programs, and activities to generate high market impact and drive business results.

Create and implement customer-focused messaging based on product and solution differentiators, audience personas, and buyer's journey for target segments.

Lead the development of customer-facing marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources.

Analyze and measure marketing program performance, communicate results, and drive continuous improvement.

Prepare and handle an annual marketing budget.

Understand and articulate the key brand message for product lines and service offerings.

Serve as Emerson's brand steward by planning and driving strategies designed to strengthen Emerson brand position and increase sales.

Identify, evaluate, and recommend marketing opportunities in line with product management objectives.

Steer and coordinate the execution of cross-functional projects involving Industry, Product Management, Global Education, and Digital Customer Experience teams, as appropriate.

Own the strategic planning process, developing integrated marketing strategies and priorities.

Foster collaborative, integrated working relationships across key team members to jointly achieve business objectives and growth.

Who You Are

You find and champion the best creative ideas and actively move them into implementation. You quickly and conclusively take action in fast-changing, unexpected situations. You partner with a diverse set of collaborators and team members to get work done. You pursue everything with energy, drive, and the need to finish.

For This Role, You Will Need

Bachelor's degree in a marketing, communications, and / or business-related field required.

Minimum of five (5) years of marketing experience.

Experience and understanding of B2B marketing communications development and production practices and media, including all digital media (social, web, video, interactive, email, etc.), as well as integration with traditional marketing media (advertising, public relations, print, event marketing, etc.).

Legal authorization to work in the United States.

Preferred Qualifications That Set You Apart

Solid understanding of various subject areas including integrated marketing, communications, media relations, product management, and sales enablement.

Experience handling a marketing budget.

Ability to work with global colleagues as part of a virtual team.

Shown success in building and using a brand or specific product category showing improvements or growth in market share, revenue, or profitability.

Our Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Our compensation philosophy is simple : we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is

$90,000-$125,000

annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.

In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

About Emerson : Emerson is a global leader in automation technology and software. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries.

No calls or agencies please.

#J-18808-Ljbffr