Senior Director, Club Sales

Simple Mills is a rapidly-growing company on the forefront of the clean food movement, transforming center store grocery aisles with products made from nutritious, purposeful ingredients. Simple Mills is a female-founded business, started by Katlin Smith in 2012 out of her own Kitchen. In the company’s short history, Simple Mills has disrupted the market to become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #1 bestselling natural cookie.

The company’s mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. Simple Mills is distributed in 25,000+ stores nationally including Whole Foods, Target, Walmart, Kroger, Costco and more, and available online at retailers like Amazon and Thrive Market. The brand’s newest products include : Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top tier media and industry associations- including a segment on our Founder & CEO Katlin Smith on NPR’s How I Built This. Our products have been featured in a wide array of top publications including Vogue, Women\'s Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Simple Mills was also a 2020 Health Magazine Snack Award Winner!

Role Description

As Sr. Director of Club Sales , you’ll own the end-to-end strategy and execution for the club channel. You will serve as the face of our brand to Costco, Sam’s Club, and BJ’s , driving revenue, execution, and launching innovation in one of the most competitive retail environments. You’ll lead account planning, sell-in, cross-functional coordination with operations, and trade spend management, all while bringing our brand’s mission to life in a format built for scale.

You will report to the Head of Sales .

What You’ll Do

• Define & execute the club channel strategy (Costco, Sam’s, BJ’s), including new listings, assortment, product innovation (SKU / pack formats) collaboration, and omnichannel go-to-market.
• Own full P&L responsibility for the club channel : revenue, trade & promotional investment, margin and deduction management, cost control, and forecasting.
• Develop compelling, data-driven business cases rooted in category, shopper, and syndicated data; blend analytics with storytelling to influence senior buyers.
• Build and drive the promotional & trade calendar , including seasonal planning, in-club activations, and digital extensions.
• Partner cross-functionally with Supply Chain, Operations, Finance, Marketing, and R&D to ensure flawless execution in supply, packaging, merchandising, and delivery.
• Lead broker and trade partner relationships , setting expectations, monitoring performance, and aligning channel goals.
• Monitor competition and shopper trends ; proactively adjust strategy to stay ahead.
• Represent the customer voice internally , escalating key issues, ensuring expectations are exceeded, and driving customer-centric solutions.
• Lead quarterly business reviews with club partners and maintain performance dashboards to drive operational excellence.
• Build and mentor high-performing teams , including indirect partners, fostering growth and accountability.
• Perform other duties as assigned

Qualifications

Intrinsic Qualities

Working at Simple Mills

At Simple Mills, we’re not just building a brand, we’re leading a movement that’s transforming how food is made and enjoyed. If you’re passionate about purpose-driven work and crave a role where you can have a meaningful impact, this is your chance to be part of something bigger.

Benefits at Simple Mills

We recognize that our people are our greatest asset. That’s why we offer a highly competitive total rewards package designed to support your financial well-being, health, and overall quality of life.

We’re committed to taking care of our people, so you can focus on making an impact.

Work Model at Simple Mills

Our work model is role-dependent and team focused. With remote, hybrid, or in-office positions, each role is classified by what best supports the needs of the team.

Equal employment opportunities statements and accommodations information have been retained as provided by the original description to reflect legal requirements. For accessibility accommodations, please contact careers@simplemills.com.

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