Senior Lead - Creative Job at ON.com in New York

As the Senior Lead - Creative, you will champion On's brand vision across Latin America and Brazil, leveraging storytelling through athlete achievements, community passions, and innovative products to craft disruptive, effective, and culturally impactful work. Reporting to the Head of Creative Studio (with a dotted line to the Head of Marketing, LatAm / Brazil) on the Americas Creative Studio team, you will support the AMER region with a focus on LatAm / Brazil, elevating On's brand image and connecting with diverse communities. This role leads all creative endeavors to ensure consistent storytelling and impactful commercial initiatives.

Your Mission

• Provide comprehensive creative leadership and approval for initiatives across LatAm (distributor e-commerce, DMS, store events, run clubs) and Brazil (DTCr + DTCe).
• Approve and guide creative for races, expos, in-store activations, out-of-home advertising, and all locally produced elements, ensuring core brand storytelling and commercial franchise direction are consistently applied through toolkits, content, and brand guidelines.
• Champion On's visual identity and brand image for LatAm / Brazil communities, collaborating closely with regional marketing teams to identify and address consumer needs.
• Oversee all creative touchpoints for the LatAm / Brazil market, including art direction, graphic design, studio production, copywriting, and spatial design, vetting and overseeing regional freelance and external creative resources from brief to final delivery.
• Develop innovative creative concepts that solve complex challenges, generating ideas for both established and emerging platforms to create business impact and cultural moments.
• Lead creative concepts and development for key Americas regional brand initiatives, such as SquadRaces, and contribute expertise on diverse communities to North American projects like Clubhouse Nights.
• Partner with Studio Management to maintain a transparent creative process and ensure the on-time delivery of all briefed projects, collaborating with creatives, designers, and production to execute ideas with creative excellence while preserving the integrity of the core concept.
• Lead by example, proactively inspiring and providing guidance to the broader creative team and the department.

Your story

About the Team

The On Creative Studio is the heartbeat of our brand's expression. We are a global team of diverse designers, visual storytellers, copywriters, filmmakers, and photographers, working together to bring the On brand to life across every touchpoint. We craft compelling narratives, design impactful visuals, and produce experiences that resonate with our community and amplify our mission to ignite the power of human spirit through movement. We champion innovation, embrace collaboration, and constantly seek new ways to push creative boundaries while maintaining our distinct Swiss-engineered aesthetic. Our work spans across product launches, digital campaigns, retail experiences, and global brand initiatives, always striving for excellence and authenticity.

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

Typical cash compensation range for this position inclusive of base + bonus + equity : $120,000-$150,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. At On we understand cash compensation is just one piece of your total rewards package.

In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with a industry leading PTO package, and competitive 401k program. Additional perks and benefits include : 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race / ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

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