Marketing Automation Manager

Marketing Automation Manager

The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.

Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.

Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).

Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.

Collaborate with content, digital, and sales teams to align campaigns with overall business goals.

Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.

Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).

Support lead management processes, including scoring, routing, and reporting.

Test and iterate on workflows, messaging, and timing to improve automation effectiveness.

Train team members and stakeholders on marketing automation best practices.

Bachelor's degree in Marketing, Communications, Business, or related field.

3-5+ years of experience managing marketing automation systems (HubSpot, Marketo, Pardot, etc.).

Proficiency in CRM systems and integrations (e.g., Salesforce).

Strong understanding of lead nurturing, lifecycle marketing, and email deliverability.

Analytical mindset with experience using data to measure and improve campaign performance.

Excellent communication, project management, and organizational skills.

Basic knowledge of HTML / CSS and comfort troubleshooting email templates (preferred).

Marketing automation certification (e.g., HubSpot, Marketo Certified Expert) is a plus.