Resort Marketing Specialist

Resort Marketing Specialist

Come work and play in the mountains! Whether it's your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world. With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success. Hiring for our seasonal positions occurs on a rolling basis. Applications will be accepted until December 15th or until the positions are filled (whichever is first).

The Seasonal Resort Marketing Specialist for Afton Alps is a critical team member for bringing to life the resort brand strategy and the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Seasonal Resort Marketing Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort.

This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors and various town / local / community groups and organizations. This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others' needs. Flexibility and a positive attitude are crucial. This position is based in-resort at Afton Alps. Remote work will not be possible for this position. Weekend and Holiday work may be required.

Job Responsibilities :

• Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand, and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution of events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes :
• Collaborating with the centralized resort marketing and mountain operation teams.
• Directing external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences.
• Acting as a project manager and collaborate with various stakeholders to prioritize workflows.
• Managing complex, high-volume and rapidly changing information, to bring solutions to problems and opportunities.
• Help execute partner integration on-mountain / in-resort in partnership with the Strategic Alliance team. This responsibility involves :
• Ideating and collaborating with cross-functional teams to create opportunities and value for strategic alliance partners in-resort.
• Delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots.
• On-the-ground marketing representative to align and support partner and resort brand goals.
• Assist on-mountain / in-resort content capture and the promotion of the resort.
• Assist with in-resort event content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes.
• Help facilitate the flow of content from the resort location into the centralized content and creative teams.
• Collect storytelling imagery for events, activations, promotions, and partnerships for reporting and performance.
• Assist with management of resort digital platforms, including content contribution to for social media and website as needed.
• Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort.
• Responsible for overseeing all aspects of ensuring the manifestation of the resort's brand as part of the in-resort guest experience
• Promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
• Execute and analyze guest experience strategies and collect event / activation results and data.
• Lead post event data collection across resort lines of business to gather insights, informing strategies to enhance guest experience and influence future strategies.
• Leverage data to optimize in-season engagement and retention efforts.
• Experience reading, understanding, analyzing, and reporting on guest experience data.
• Track business results related to guest experience, providing actionable recommendations to improve marketing tactic performance.

Job Requirements :

Preferred :

The expected pay range is $22.00 / hr - $26.03 / hr. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and / or dates of attendance at or graduation from an educational institution. We follow all federal, state, and local laws including restrictions on child / minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.