Marketing Campaign Lead, Verticals

Campaign Lead

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.

Job summary : We're looking for a strategic and results-driven Campaign Lead to lead the planning, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and pipeline growth. This role is critical in aligning cross-functional teamsperformance marketing, digital, content, campaign planning and Integrated Tech / Digital Velocityto deliver impactful, full-funnel programs that resonate with our B2B tech audience.

What you will do :

• Develop and execute multi-channel marketing campaigns aligned to key solutions, verticals, or personas.
• Collaborate with performance marketing, ITS / DV, and field teams to define campaign goals, messaging, and target audiences.
• Manage campaign calendars, timelines, and project plans to ensure on-time execution and coordination across teams.
• Partner with digital, content, and creative teams to produce compelling assets across email, web, social, paid media, and events.
• Monitor and analyze campaign performance metrics (MQLs, pipeline, conversion rates, ROI), and make data-driven optimizations.
• Own campaign reporting and stakeholder communication, including performance recaps and insights.
• Support the integration of campaigns into ABM and sales enablement programs when applicable.
• Manage budgets, vendor relationships, and internal resources related to campaign delivery.

What we expect of you : Minimum basic requirements :

Preferred skills, experience and qualities needed :

Pay range : $68,000-$97,200 depending on experience and skill set Benefits overview :

CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.