Join to apply for the Chief Product Officer- Mandarin Speaking role at Snaplii
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Join to apply for the Chief Product Officer- Mandarin Speaking role at Snaplii
- Define and evolve the overall product vision and roadmap in alignment with business goals
- Lead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.)
- Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunities
- Partner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategy
- Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transaction
- Explore high-yield use cases such as corporate gifting, bundling, and dynamic pricing
- Analyze unit economics across card types, user segments, and campaign performance
- Work with leadership to define revenue targets and own the delivery plan
- Identify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validation
Key Responsibilities
Company-Wide Product Strategy
Define and evolve the overall product vision and roadmap in alignment with business goalsLead the product organization, hiring and mentoring PMs across verticals (payments, rewards, compliance, etc.)Drive company-level prioritization across competing initiatives, balancing user needs, compliance requirements, and monetization opportunitiesPartner with executive leadership (CEO, CFO, COO) to shape quarterly OKRs and long-term product strategyMonetization Strategy & Revenue Growth
Design and test monetization models (e.g., markups, expiry, promotions, tiered discounts) to improve profit per transactionExplore high-yield use cases such as corporate gifting, bundling, and dynamic pricingAnalyze unit economics across card types, user segments, and campaign performanceWork with leadership to define revenue targets and own the delivery planIdentify new use cases (e.g., corporate gifting, prepaid wallets) and drive commercial validationMarketing Collaboration & User Acquisition
Work with growth and marketing teams to explore how gift cards can function as a value-based incentive to drive user action (e.g., onboarding, referrals, promotions)Design and execute gifting-driven campaigns : refer-a-friend, seasonal incentives, viral challenges, etc.Track CAC, ROI, and gifting-attributed user LTV to optimize funnel effectivenessData-Driven Insights & Competitive Positioning
Own the performance dashboard for gifting : GMV, redemption rate, churn, re-purchase rate, etc.Benchmark Snaplii’s gifting model against competitors and emerging industry playersIdentify market white spaces and propose initiatives to capitalize on themIdeal Candidate Profile
5+ years of product management experience, with at least 3 years focused on monetized, consumer-facing mobile applicationsDirect experience in the gift card or loyalty program space (e.g., digital gifting, rewards platforms, branded currency, point-based incentives) is highly preferredDeep understanding of consumer psychology and value-seeking behavior (e.g., cashback culture, discount-driven adoption)Strong business acumen; confident in defining and executing monetization strategiesProven ability to collaborate cross-functionally on marketing-driven product campaignsFluent in MandarinBonus : Experience working with gift card teams or digital incentive programs at major brands (e.g., Walmart, Amazon, Esso), or with merchant partnerships in B2C gifting platformsBonus : Exposure to Web3, tokenized rewards, or blockchain-based consumer applications is also considered a bonus.Bonus : Experience in financial institutions or regulated fintech environments is a plus.Seniority level
Seniority level
Executive
Employment type
Employment type
Full-time
Job function
Job function
Product Management
Industries
Railroad Equipment Manufacturing and Appliances, Electrical, and Electronics Manufacturing
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