Digital Marketing Manager

Salary : 70K 85K

Location : Irving, TX (onsite)

Our client (a provider of vehicle protection programs and services to the automotive, RV, powersports, and marine markets) is seeking a Digital Marketing Manager to lead the companys online initiatives. Join a team who has been an innovator and leader in protecting and restoring excellence to motor vehicles through product administration, chemical manufacturing, repair services fulfillment and catastrophic services capabilities.

Our client operates by three core values (Relationships for Life, Team Spirit and Driven to Excellence) and considers these key traits of critical importance in our hiring process. The ideal candidate will not only meet the qualifications for the job, but also fit the culture, which is centered on delivering superior protection products backed by a customer experience that results in high consumer satisfaction.

The Digital Marketing Specialist will assist in the planning, execution and optimization of online marketing efforts to support various lines of business in the B2B environment. The ideal candidate will have a passion for all things marketing and technology and be well-versed in the concepts and practices of digital marketing to build brand awareness, increase client engagement and inform and convert prospects to active clients.

This position is onsite and based in the heart of Las Colinas in Irving, Texas.

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with our distribution partners and their customers

Plan, build and implement digital marketing campaigns across multiple channels and platforms to increase Company and brand awareness

Manage multiple Company websites using a custom

CMS in WordPress

ensuring accuracy of the sites and timely and relevant content updates

Lead website redesign for Company web domains

Design and build campaign website landing pages to support marketing initiatives

Measure performance of digital marketing efforts using a variety of web analytics tools and make adjustments to increase success and conversion rates

Plan, execute and monitor the ongoing company presence on social media (LinkedIN, Facebook and Vimeo)

Research, recommend and implement a social media management tool for the Companys online accounts

Design, implement, track and report on email campaigns

Engage in Company initiatives to develop and implement client-facing portals to ensure a seamless customer experience; Includes market research of client needs, competitive analysis of similar portals, design of wireframes and creation of layout designs

Collaborate with internal designers and content marketer to improve user experience with the Companys digital properties

Research and remain current on online marketing trends, technologies and tactics as the subject matter expert for the Company; Recommend strategies to ensure the relevance of Company online assets

Engage with client accounts to assess methods for increasing B2C messaging for vehicle protection programs through their online properties, as needed

Serve as the technical resource to the Marketing team for current platforms and new technologies to support marketing initiatives

Must Have Qualifications

5-7 years professional experience in a digital marketing, web design or related marketing capacity (B2B)

Proficiency in Content Management Systems (WordPress ideal) and experience with Divi, HTML, Java, CSS

Knowledge of and experience in SEO, Google Analytics or similar tool, organic search, PPC (pay per click) and paid social advertising

Experience with Constant Contact, MailChimp or similar email campaign management programs

Strong ability to understand business and customer needs, customer and / or user experience management, and technology capabilities

Highly organized with an attention to detail

Innovative, results-oriented, self-starter capable of coordinating numerous projects simultaneously to meet deadlines

Strong collaboration, written and verbal communications, interpersonal and analytical skills

Ability to work independently or collaboratively with team members, executives and other departments, vendors and clients

Bachelors degree in marketing, strategic communications, advertising, graphic design, computer science or related field

Nice to Have Qualifications

Deep understanding of integrated marketing and communications (B2B), including marketing strategy, campaign development, design and execution, and content marketing and digital marketing

Functional skills in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, Premiere Pro and Acrobat

Intermediate Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts

Experience with web forms creation (e.g., Formstack, Ninja Forms, etc)

Experience using Hootsuite or similar social media platform management tool

Experience with B2C marketing beneficial, but not required

Video editing skills preferred

Agency experience is a plus

Benefits

Full medical, dental and vision benefit options, including High Deductible Health Plan and PPO

HSA and FSA programs

Paid Life and AD&D insurance

401(k) and Roth 401(k) with matching employer contributions

Paid PTO plus 10 paid company holidays

Onsite fitness center and company-sponsored wellness initiatives

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