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Demand Generation Marketing Manager

Demand Generation Marketing Manager

eTeam IncOakland, California, United States
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Pay Rate : $30 - $33 / Hour

Duties : You will :

  • Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets.
  • Maintain regular, asynchronous communication with international market teams on project deliverables.
  • Execute / optimize campaigns within native social ad platforms / ads managers (including but not limited to Facebook, Pinterest and others).
  • Own daily campaign monitoring, pacing, optimization, tracking and reporting.
  • Surface opportunities for testing and improvements based on daily, weekly and monthly trends.
  • Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV and other channel metrics.
  • Build and maintain relationships with 3rd partners (tech partners, creative agencies).
  • Work cross-functionally (creative, product marketing, brand) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives.

Skills : You have :

  • A BA / BS degree or equivalent practical experience
  • A minimum of 3 years of related performance marketing experience
  • Experience working cross-functionally and optimizing towards multiple KPIs
  • An analytical mindset to drive performance marketing
  • Strong knowledge of Excel / Google Sheets for data analysis and campaign reporting
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • A passion for marketing, staying up to date on industry and platform news
  • High levels of integrity, autonomy, and self-motivation
  • Strong oral and written communication skills
  • An energetic and willing attitude
  • Bonus :

  • Experience writing ad copy
  • SQL knowledge
  • Education : You have :

  • A BA / BS degree or equivalent practical experience
  • A minimum of 3 years of related performance marketing experience
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    Demand Generation Manager • Oakland, California, United States

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