Marketing Associate Director - R&A Segment Partner

NOTE :

This is a hybrid position. Qualified candidates must be able to commute 2 days per week to a Wolters Kluwer US-based location from the list above. This is also an

individual contributor

position with dotted-line to centralized marketing teams.

About the Role As the Customer Unit Lead for the Research & Advisory (R&A) segment, you will be the strategic marketing owner for one of our research and advisory customer units. This segment includes accountants and tax professionals across a range of firm sizes, with varied needs and expectations. Acting as the Marketing Lead for the R&A unit, you will shape and execute marketing strategies that reflect deep customer understanding and drive measurable growth. This role bridges strategy and execution, and will work closely with Sales, Product, and cross-functional marketing teams.

Key Responsibilities

Strategic Ownership

If your skills, experience, and qualifications match those in this job overview, do not delay your application.

• Serve as the primary marketing point of contact for the General Manager and leadership team of the R&A segment
• Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
• Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment

Cross-functional Collaboration

Customer-Centric Planning

Campaign and Messaging Leadership

Insight and Strategy Contribution

Qualifications

SaaS / software industry experience, required

Demonstrated ability to drive go-to-market success and cross-functional alignment

Experience developing messaging frameworks and segment-specific marketing strategies

Analytical and insight-driven with a track record of using data to inform marketing decisions

Exceptional communication and stakeholder management skills

Experience working in matrixed and highly collaborative environments

Knowledge of the tax and accounting profession or adjacent industries, a plus

Preferred experience in the following : ecommerce, demand generation, customer lifecycle marketing, search engine marketing, and / or marketing automation

Salesforce experience, preferred

Travel Requirements

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation :

Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA : $153,200 - $216,850

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