Associate Director, Marketing Automation

ECCO Select is a talent acquisition and consulting company specializing in people, process and technology solutions. We provide the talent behind the technology enabling our clients to achieve their goals. For more information about ECCO Select, visit us at www.eccoselect.com.

Position Title :

Associate Director, Marketing Automation

Company : VML

End Client : Client

Location Information :

4 days onsite at any VML office

Job Summary :

The Associate Director of Marketing Automation, Salesforce is a key leader within our Marketing Automation practice, responsible for guiding the design and execution of sophisticated, data-driven customer experiences on the Salesforce Marketing Cloud platform. This role blends deep technical expertise with strategic client leadership, ensuring our teams translate complex business requirements into powerful, personalized, and scalable marketing solutions. You will serve as a primary advisor to both clients and internal teams, championing the use of automation, AI, and seamless data integration to drive measurable results.

As a leader and mentor, you will foster a culture of innovation and operational excellence within our Salesforce practice, driving the adoption of new features and methodologies to keep our clients at the forefront of digital marketing. This position requires a hands-on leader who is passionate about leveraging technology to build meaningful customer experiences and deliver value.

The ideal candidate will have deep expertise in Salesforce Marketing Cloud, complemented by experience in Data, Commerce, or Service Cloud to support integrated, end-to-end customer solutions.

This role requires a minimum of 4 days per week in-office to facilitate collaboration and team development, with potential travel to client locations as needed.

Key Responsibilities :

• Lead the strategic design and implementation of complex, multi-channel marketing automation programs using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Einstein AI features.
• Serve as a primary technical and strategic advisor to clients, translating their business requirements into actionable solutions and ensuring project success and satisfaction.
• Mentor and manage a team of marketing automation professionals, fostering their growth and ensuring the high-quality, efficient delivery of services across multiple client engagements.
• Drive the continuous improvement of our marketing automation practice by establishing best practices, optimizing workflows, and championing the adoption of advanced platform capabilities.
• Establish KPIs and measurement frameworks to demonstrate business impact and ROI of Salesforce initiatives
• Develop and maintain relationships with key stakeholders, including IT, Analytics, and Marketing teams
• Lead proof of concept development and technical solution design for enterprise clients
• Mentor and develop team members while fostering a culture of innovation and technical excellence

Qualifications :

Preferred Qualifications :

ECCO Select is committed to hiring and retaining a diverse workforce. Our policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. Veterans of our United States Uniformed Services are specifically encouraged to apply for ECCO Select opportunities.

Equal Employment Opportunity is The Law

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