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Sr Digital Marketing Specialist (Remote)

Sr Digital Marketing Specialist (Remote)

Molina HealthcareGrand Rapids, MI, US
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Sr Digital Marketing Specialist

Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist. The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.

Highly Qualified Candidates Will Have the Following Experience :

  • Digital Tag Manager Programs
  • Salesforce Marketing Cloud
  • Google or Adobe Analytics (or similar)
  • Google AdWords
  • Tag Manager systems, (Adobe or Google)
  • CMS (Content Management System)
  • Google Ads
  • SEO, SEM, CRM

Job Duties

  • Be the subject matter expert for Salesforce Marketing Cloud
  • Identify trigger qualifications for digital communications
  • Strategically identify audience segments for optimal digital channel marketing
  • Build data extensions
  • Define and execute acquisition and engagement email / SMS / push marketing campaigns
  • Experiment and leverage A / B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
  • Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
  • Create promotional and content strategies to expand digital reach
  • Collaborate on developing content that drives consumer & merchant engagement
  • Build landing pages utilizing best practices to increase lead conversion
  • Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
  • Build launch plans with key milestones and target timelines, etc.
  • Report on campaign performance and identify new opportunities

    • Discretion / Latitude : Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.

    Education : Bachelor's degree, or equivalent experience in related field

    Licensure Preferred : Certifications in relevant marketing systems, processes and / or tools

    Knowledge / Skills / Abilities

  • 3-5 years experience in marketing / operations / analytics / campaign management
  • Marketing Cloud required experience at 2-3 years
  • Experience managing marketing campaigns that generate leads and achieve revenue growth
  • Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
  • Works well with Sales Ops and Marketers to define and implement projects and campaigns
  • Technically capable, excellent communicator, and a desire to improve processes

    • Preferred :

  • Medicaid or Medicare Health Plan experience
  • Strong analytical skills

    • Physical Demands : Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and / or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

    To all current Molina employees : If you are interested in applying for this position, please apply through the intranet job listing.

    Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M / F / D / V.

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    Digital Marketing Specialist • Grand Rapids, MI, US

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