Marketing Manager

Marketing Manager

The Marketing Team creates brand awareness and generates client leads through a variety of customer acquisition strategies, driving all revenue goals for the company.

Position Summary : The Marketing Manager is responsible for developing content that supports the company's lead generation, customer acquisition, recruiting, and other marketing goals across social media and other marketing channels for their assigned market(s). This role is designed for someone who is a hands-on creative with strong copywriting and content creation skills. The Marketing Manager is a localized, in-market role that has full ownership over their markets results and will develop content for their assigned market's marketing channels including the website, blogs, social media, ads, email marketing and more. This role will work closely with all marketing team members as well as department leaders to ensure content is developed effectively while maintaining brand standards.

Essential Functions :

• Operations :

Maintain content calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets.

Cross-Department Collaboration :

Strategy :

Create periodical reports of department, team, functional and / or market insights.

Plan and participate in company-promoted events - collecting assets and promoting internally and externally as needed.

Participate in local city and team meetings, generating new ideas and executing based on your market needs.

Assist with efforts in other markets, as needed.

Identify opportunities to partner with creative team members to develop marketing collateral / campaigns across marketing channels.

Participate in conceptual brainstorming to solve business problems, generate new ideas, and improve creative quality.

All other duties as assigned.

Supervisory Responsibilities :

Required Education and Experience :

Required Skills / Abilities :

Physical Requirements :

Expected Hours of Work :

Travel :

Compensation & Benefits :

All offers of employment are conditioned upon the candidate's completion of a Form I-9 and delivery of appropriate documentation to establish the candidate's identity and legal authorization to work in the United States. This document in no way states or implies that these are the only duties to be performed by the individual occupying this position. This is a representative list of the general duties, and it is not intended to be all-inclusive. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.