Marketing Manager - Segment Marketing

Marketing Manager For Segment & Solution Marketing

The ideal candidate for this role will be based in Chicago, but candidates residing in other biotech prominent markets will be considered.

The Marketing Manager for Segment & Solution Marketing is responsible for executing targeted marketing strategies to drive business growth for our Pharmaceutical Quality Control (PQC) franchise in North America. This role involves collaborating with cross-functional teams to develop and implement marketing plans that effectively position our solutions, support product launches, and enhance brand visibility across key segments. The Marketing Manager will focus on downstream (segment marketing) and upstream (solution marketing) strategies, ensuring alignment with overall business objectives and product availability.

Primary Duties

Segment Marketing Strategy & Execution :

• Develop and implement marketing in the form of a marketing plan tailored to specific customer segments within the PQC franchise.
• Analyze market trends, customer needs, and competitor activities to identify key growth opportunities.
• Develop targeted messaging and positioning for PQC solutions in alignment with segment needs.
• Collaborate with the Sales team to create segment-specific sales tools, collateral, and presentations.
• Contribute, with Global teams, to characterize innovation needed for the NORAM market.
• Support the value selling efforts made by the commercial team in this segment.

Solution Marketing & Product Launches :

Content Development & Campaign Management :

Market Research & Competitive Analysis :

Brand Management & Messaging :

Cross-Functional Collaboration :

Budget & Performance Monitoring :

Qualifications & Requirements :

The estimated salary range for this role based in Illinois is between $114,100 - $142,100. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux's bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate's experience and will be presented in writing at the time of the offer.

In addition, bioMrieux offers a competitive Total Rewards package that may include :

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