Job Description
Job Description
Salary : $28.00 - $45.00
About Evergreen Sign Company
Evergreen Sign Company is a premier provider of custom architectural signage, fixtures, and installation services. We are known for our commitment to quality, innovation, and customer satisfaction, serving a diverse range of clients across commercial, institutional, and public sectors.
Position Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence in the architectural signage industry. The ideal candidate will be passionate about storytelling, digital marketing, and driving business growth through creative strategies.
Key Responsibilities
Develop and execute comprehensive marketing strategies to promote our signage, fixtures, and installation servicesManage digital marketing campaigns, including website, SEO / SEM, email marketing, and social mediaOversee the creation of marketing collateral, case studies, and project spotlightsCollaborate with sales and design teams to support lead generation and proposal developmentPlan and coordinate participation in industry trade shows, events, and networking opportunitiesAnalyze market trends, customer insights, and competitor activity to inform marketing tacticsManage the companys online presence and reputation, ensuring consistent branding and messagingTrack and report on marketing performance metrics and ROIQualifications
Bachelors degree in Marketing, Communications, Business, or related field3+ years of experience in marketing, preferably in the signage, construction, or architectural products industryProven track record of developing and executing successful marketing campaignsStrong understanding of digital marketing tools and analyticsExcellent written and verbal communication skillsCreative thinker with strong project management and organizational abilitiesPreferred Skills
Experience with graphic design software (Adobe Creative Suite, Canva, etc.)Familiarity with CRM and marketing automation platformsKnowledge of the architectural signage or construction industry is a plusAbility to create compelling content for various platformsPersonal Attributes
Self-motivated and proactiveCollaborative and team-orientedDetail-oriented with a passion for qualityAdaptable to a fast-paced and evolving environmentWhat We Offer
Competitive salary based on experienceHealth, dental, and vision insurance401(k) with company matchPaid time off and holidaysLife insuranceOpportunities for professional growth and advancementKey Performance Indicators (KPIs)
Lead generation volume and qualityWebsite traffic growth and engagementReturn on investment (ROI) for marketing campaignsSocial media engagement and follower growthBrand awareness and recognition in target markets