Growth Lead

Job Description

Job Description

Tonic is growing fast and we’re just getting started. Join our Growth Team at a pivotal moment, where a few smart moves can 10x our reach over the next year. We’re looking for a hungry, creative, and data-driven builder who’s excited to test ideas, run fast experiments, and scale what works.

\uD83C\uDFBB About Tonic

Tonic is a social platform built through the act of sharing live music practice — where every session inspires someone to listen, respond, and play in return.

Most music platforms today are built for consumption. You listen passively, maybe like or comment, and move on.

Tonic flips that model. It’s not a “social feature” bolted onto music — it’s a social fabric built through the act of making music itself .

Musicians on Tonic go live in “Studios” to share their practice, get feedback, and unlock performance opportunities. It’s part community, part game, and completely unlike anything else in music tech.

With 300,000+ musicians in 125+ countries , we’re building the future of music — one practice session at a time.

✅ About the Role

As our Growth Lead , you’ll be an early member of Tonic’s founding team , playing a key role in helping us identify and scale new marketing channels. You’ll run experiments, learn what works (and what doesn’t), and help systematize wins into repeatable playbooks.

You’ll work closely with  Ray  (Tonic’s co-founder), alongside a powerhouse growth team — including leaders and alums out of Duolingo, TikTok, and Google.

\uD83D\uDCCC What You’ll Do

You’ll own user acquisition and turn Tonic’s different growth levers — influencer marketing, paid amplification, referrals, and partnerships — into one cohesive ecosystem that feeds itself. You’ll study user behavior, spot patterns in how musicians discover and share Tonic, and build experiments that turn those insights into scalable growth.

Experimentation & R&D

• Launch and test 0→1 experiments across influencer, paid, and referral channels
• Identify and validate new scalable growth loops
• Analyze early signals to decide what to double down on vs. kill quickly

Execution & Collaboration

Tracking & Optimization

Playbooks & Delegation

✨ What Success Looks Like (First 3-6 Months)

\uD83D\uDD0D What We’re Looking For

Bonus : experience in music, creator tools, or consumer social

\uD83C\uDF31 Why You Might Love This Role

\uD83D\uDCDD How to Apply

Please submit :

Your resume + a short written response answering the following :

1. Describe a time you helped launch a successful campaign or growth experiment. What was your role? What were the results?

2. What’s one growth idea you’d be excited to test at Tonic? Tell us why (the more specific, the better!)

Include the word initiative in your subject line or opening sentence.

base + equity

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.