Lifecycle Campaign Manager

A company is looking for a Lifecycle Campaign Manager to drive lifecycle programs focused on engagement and monetization.

Key Responsibilities

Design and execute scalable, data-driven lifecycle marketing strategies to drive conversions and upgrades

Collaborate with data science to define high-value cohorts and behavioral triggers for marketing strategies

Lead cross-channel campaign execution across various platforms to deliver targeted offers and lifecycle nudges

Required Qualifications

5+ years of experience in lifecycle marketing, monetization, or growth marketing, preferably in SaaS or digital subscription businesses

Experience building data-informed lifecycle programs and understanding of freemium models and product-led growth dynamics

Proficiency in Excel and data visualization tools (e.g., Looker, Tableau, Amplitude)

Experience with CRM platforms (e.g., Braze, Salesforce Marketing Cloud) and experimentation tools

Track record of delivering measurable revenue impact through A / B testing and behavioral targeting