Social Strategy & Content Senior Manager United States - Remote

United States - Remote

Overview

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves more than 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

We’re looking for a seasoned, hands-on Social Strategy & Content Senior Manager to take Motive’s social media presence to the next level through creative storytelling and highly engaging content. This role reports to the

Director of Content & Customer Marketing

and plays a pivotal part in growing and elevating Motive’s brand across key social platforms.

The ideal candidate is a creative and strategic thinker with deep experience developing and executing high-impact social strategies. You have a strong track record of building brand voice, telling compelling stories, and driving engagement across digital channels. You’re equal parts creative leader and operational executor, with a sharp eye on cultural trends, social-first storytelling, and performance metrics.

You’ll own our social content end to end—from concept to creation to publishing to reporting—and ensure it’s optimized to drive meaningful engagement with customers, prospects, and the broader industry.

What You'll Do

Strategy, Content & Storytelling

Own the creation and execution of content across Motive’s social channels—LinkedIn, YouTube, Facebook, Instagram, X, and TikTok—including both static and video formats.

Transform our channels into go-to destinations for Motive customers, prospects, and industry followers.

Develop and execute comprehensive social media strategies that align with business objectives, including the creation of content calendars, integrated campaign roadmaps, and platform-specific approaches.

Define and maintain a clear brand voice across platforms, crafting stories that resonate with our target audiences.

Build and document a social media playbook and SOPs to guide channel strategy, community engagement, brand collaborations, and performance standards.

Partner closely with growth marketing to align organic and paid efforts—maximizing efficiency and consistency across all social touchpoints.

Data, Insights & Optimization

Establish and track KPIs to measure channel growth, content performance, engagement, and overall business impact.

Leverage Sprout Social and native platform analytics to extract insights, identify trends, and inform strategy.

Translate performance data into clear, actionable recommendations to optimize future content and campaigns.

Stay ahead of emerging platform trends, content formats, and algorithm updates to keep Motive’s social presence fresh and innovative.

What We're Looking For

Required Experience

7–10 years of experience managing social media for B2B brands—ideally in industries like hardware, software, IoT, or logistics.

Bachelor's degree in marketing, communications, advertising, or a related field.

Proven expertise leading social strategy across organic, paid, and earned / influencer channels.

A deep understanding of platform best practices, algorithms, and social-first storytelling techniques.

Demonstrated ability to build and scale brand voice and community engagement across platforms.

Strong grasp of paid social strategy, ad formats, and performance metrics.

Excellent communication and presentation skills—you know how to influence, align, and drive decisions across functions and levels.

Hands-on experience with social listening and analytics tools, especially Sprout Social.

Ability to effectively manage stakeholders and drive alignment on strategic priorities.

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The compensation ranges for this position depend on where you reside. Motive uses three geographic zones to determine pay range. For this role, the compensation ranges are :

$113,000 - $155,000 USD

U.S. metropolitan areas : Los Angeles, San Diego, New York City Area, Seattle, Washington D.C.

$108,000 - $149,000 USD

Other locations in the United States

$89,000 - $135,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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