Product Marketing Director, Fundraising Strategy

Product Marketing Director, Fundraising Strategy

Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.

As a Product Marketing Director (internally known as Fundraising Initiative Director) on the Fundraising Strategy Team, you will own the strategic design and execution of high-impact, market-driven fundraising campaigns that effectively position and launch our unique philanthropic solutions.

You will drive the end-to-end go-to-market strategytranslating product solutions into compelling donor value propositions, enabling fundraising channels, and accelerating revenue growth for $10M+ initiatives. Your expertise in solution lifecycle management and GTM execution will empower fundraisers to align and capture philanthropic capital from the country's leading business innovators and entrepreneurs.

What You Will Do

• Lead the development and orchestration of comprehensive, scalable fundraising campaign roadmaps that integrate product-market fit insights, messaging frameworks, donor segmentation, and multichannel engagement strategies to optimize pipeline velocity and conversion.
• Own the campaign lifecycle from ideation and GTM planning to demand generation, fundraising enablement, and performance measurement, ensuring alignment between fundraising product solutions and market demand.
• Collaborate cross-functionally with marketing, analytics, product, and frontline fundraising teams to operationalize go-to-market plans, build fundraising enablement assets (case for support, messaging, sales playbooks), and track KPIs through data-driven dashboards.
• Drive prospect pipeline development and donor journey optimization through targeted cultivation, segmentation, and solicitation strategiesleveraging CRM and marketing automation tools to enhance donor acquisition and retention.
• Partner with leadership to continuously iterate fundraising product offerings and GTM strategies based on performance metrics, market feedback, and evolving philanthropic trends.

What You Will Bring

What We Offer

Our Values : Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.

We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect, and sensitivity.