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Senior Media Strategy Manager

Senior Media Strategy Manager

VirtualVocationsMadison, Wisconsin, United States
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A company is looking for a Senior Manager - Media Strategy to develop and execute cross-channel media strategies that drive measurable business growth.

Key Responsibilities

Develop integrated media strategies and plans across various digital channels

Conduct research and analysis to identify audience insights and market opportunities

Build and manage media plans, budgets, and forecasts while translating performance data into actionable recommendations

Required Qualifications

3-5 years of experience in digital media strategy, planning, or performance marketing

Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic / CTV platforms

Understanding of email and SMS marketing ecosystems

Strong analytical skills with proficiency in Excel or Google Sheets

Familiarity with analytics platforms and attribution methodologies

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Senior Manager Media • Madison, Wisconsin, United States

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