Senior Marketing Manager - Paid Advertising Job at Later Group in New York

New York, New York, United States

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position : We’re seeking a high-energy, results-oriented Senior Marketing Manager (Paid Advertising) to lead and optimize Later’s paid media programs across search, social, and display. You’ll be the primary driver of omnichannel paid campaigns that generate signups, leads, and revenue across both our SaaS platform and services business. In this critical role, you’ll own campaign builds, testing frameworks, daily optimizations, and reporting—ensuring every dollar spent translates into measurable pipeline and growth. Partnering closely with our VP of Demand Generation, you’ll combine technical expertise with strategic vision to scale paid media into a high-performing engine for Later.

What you'll be doing : Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB / mid-market, and B2C creator audiences.

Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.

Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.

Technical / Execution Lead execution across paid channels including :

Search : Google Ads (PMax, DemandGen, Search).

Social : Facebook, Instagram, TikTok, YouTube, LinkedIn.

Display / Programmatic : StackAdapt, RollWorks, or similar DSPs.

Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.

Build, launch, and optimize campaigns with rigorous QA and performance tracking.

Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies.

Apply structured testing and experimentation to continuously improve engagement and conversion rates.

Translate performance data into actionable insights, delivering concise updates to team and executives.

Partner with Sales, Revenue Operations, and Product Marketing to ensure leads generated are high-quality.

Collaborate with Data teams to ensure seamless tracking, attribution, and reporting.

Act as the cross-functional lead for paid media, aligning execution with broader GTM and demand generation priorities.

Report frequently to the VP of Demand Generation on progress, blockers, and next steps.

Leadership Serve as Later’s lead expert for paid media, setting a high bar for execution and results.

Mentor team members and support peers in elevating paid media knowledge.

Demonstrate Later’s values daily, acting as a visible driver of growth and excellence.

Research / Best Practices Conduct competitive research to benchmark and innovate on campaign tactics.

Stay ahead of industry trends, emerging platforms, and evolving paid media strategies.

Share insights and evangelize paid media best practices across the marketing organization.

What success looks like : Success in this role means that Later’s paid media channels are consistently driving measurable business impact—delivering high-quality SaaS trials and enterprise leads at efficient acquisition costs. Campaigns are well-structured, performance-focused, and fully instrumented with clear reporting that ties spend to growth outcomes.

You’re recognized for building bold, creative campaigns that resonate across Later’s diverse audiences (from enterprise B2B to creators), while continuously testing and optimizing messaging, targeting, and formats. Paid media is a reliable, scalable growth engine that operates seamlessly alongside SEO, lifecycle, and demand generation initiatives.

As Senior Marketing Manager - Paid Advertising, you are viewed as both a hands-on expert and a strategic partner—someone who brings sharp technical execution, innovative ideas, and data-driven insights that shape Later’s broader growth strategy.

What you bring : Bachelor’s degree in Marketing, Business, or related field (preferred).

6+ years in paid media roles, serving as the primary implementor and strategist in SaaS, B2B, or B2C tech contexts.

Proven success driving pipeline and revenue through multi-channel paid campaigns.

Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display / ABM platforms.

Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets.

Demonstrated success managing 7-figure ad budgets efficiently.

High standards for creative quality, user experience, and precision targeting.

Strong understanding of web UX and how it ties into campaign performance.

Track record of meeting aggressive growth targets in fast-paced environments.

How you work : Driven by Impact : You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.

Strategic & Customer-Centric : You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.

Curious & Growth-Oriented : You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.

Collaborative & Resilient : You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.

Accountable & Honest : You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.

Emotionally Intelligent : You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation : We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission / variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range :

$ 120,000 - 145,000 USD

Disclosing sensitive internal notes removed for clarity.

Where we work : We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility : At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

Volunteer opportunities and additional information about inclusive practices available upon request.

#J-18808-Ljbffr

In Summary : Later is the enterprise leader in social media and influencer marketing software, services, and data . We're seeking a high-energy, results-oriented Senior Marketing Manager (Paid Advertising) to lead and optimize Later’s paid media programs across search, social, and display .

En Español : Más tarde es el líder empresarial en software, servicios y datos de marketing de redes sociales e influencers, confiables por las principales marcas y agencias del mundo. Tras nuestra adquisición de Mavely, la plataforma Everyday Influencer, Later permite a las marcas escalar asociaciones creadoras desde nano hasta influenciadores premium mientras gestionan contenido y campañas de medios sociales en todas las grandes redes sociales y afiliadas. A través de datos de rendimiento propietarios, los líderes de marketing pueden impulsar ventas atribuibles y optimizar el comercio social con nuestra plataforma de software o servicios galardonados. Más adelante se basa en dos historias de éxito que comenzaron en 2014 : Mavrck, la principal plataforma de marketing influyente (ahora Later Influence), y más tarde, la mejor plataforma de gestión de medios sociales (ahore Later Social) y primer vínculo en herramienta biomarketal, Meta Link in Bio. En 2024, Mavrikón unificó sus audiencias para crear una visión conjunta de mercado realista, así como integrar su participación con las nuevas plataformas de negocio, LinkedIn, Twitter y Pinterest. En este papel crítico, usted desarrollará campañas de campaña propias, los marcos de prueba, las optimizaciones diarias y la presentación de informes que traducen cada dólar gastado en una tubería medible y crecimiento. Al asociarse estrechamente con nuestro VP de Generación de Demandes, combinará experiencia técnica y visión estratégica para escalar medios pagados a un alto rendimiento para LaterGen. Lo que estará haciendo : crear e ejecutar más tardíos creativos y propietarios se centrarán en mejorar el desempeño de grandes empresas B2B, SMB / mid-marketing, optimización cotidiana e implementación de anuncios digitales (incluyendo Google Ads, R&D), diseñar cuadrangulares de búsqueda y llevar al público a cabo sus objetivos y logrando resultados máximos, así como aumentar su capacidad de ejecución de marketing, gestionar redes sociales y ejecuciones de mensajes de Facebook (QR & D). Colaborar con equipos creativos, web y de marca en activos publicitarios, páginas de destino e estrategias de remarketing. Aplicar pruebas estructuradas y experimentación para mejorar continuamente las tasas de participación y conversión. Traducir los datos del rendimiento a conocimientos prácticos, entregando actualizaciones concisas al equipo y ejecutivos. Socio con ventas, operaciones de ingresos y marketing de productos para garantizar que los clientes potenciales generados sean de alta calidad. Colaborar con equipos de datos para asegurar el seguimiento sin problemas, la atribución y la presentación de informes. Actúa como líder transversal para impulsar los medios de comunicación SaaS, alineando la ejecución con las prioridades más amplias de GTM y generación de demanda. Comparta con frecuencia el papel del vicepresidente de Generación de Demanda sobre los bloqueadores y los siguientes pasos. Servir como lideres posteriores para los medios pagados, una barra de alto nivel de ejecución y resultados. Los miembros del equipo de mentores y líderes empresariales en elevar los costos de crecimiento remunerado. Las campañas están bien estructuradas, enfocadas en el rendimiento y totalmente equipadas con informes claros que los vínculos gastan para obtener resultados de crecimiento. Usted es reconocido por construir campañarías audaces y creativas que resuenan a través del público diverso de Laters (desde la empresa B2B hasta los creadores), mientras prueba continuamente y optimiza mensajería, orientación y formatos. Los medios pagados son un motor de desarrollo fiable y escalable que opera sin problemas junto con las iniciativas de generación de anuncios SEO, ciclo de vida y demanda. Como gerente senior de marketing - Publicidad Pagada, usted es visto como tanto un experto práctico como un socio estratégico quien aporta una ejecución técnica aguda, ideas innovadoras e información basada en datos que dan forma a la estrategia de Later ?? s bachillero. Lo que trae : niveles avanzados de éxito en términos de calidad de negocio, conocimientos avanzados o negocios. Récord de cumplimiento de objetivos de crecimiento agresivo en entornos acelerados. Cómo trabajas : Impulsado por el impacto : Consegues resultados que importan priorizar trabajo de alto valor, cumplir plazos y adaptarte rápidamente manteniendo los resultados claros. Estratégico y centrado en el cliente : Anticipa riesgos y oportunidades, conecta decisiones con un crecimiento a largo plazo y genera confianza mediante ideas proactivas. Curioso y orientado al crecimiento : Buscas conocimiento, haces preguntas agudas y aplicas aprendizajes rápidos desafiando el status quo con una mentalidad de mejora. Colaborativo y resiliente : prosperas en el cambio manteniéndote ingeniosa, enfocada en soluciones y eliminando obstáculos positivos, compartiendo puntos de vista y manteniéndose alta la moral. Responsable y honesto : aprovechas tu propio trabajo, tus propios datos para mantener una función basada en barras de rendimiento e información, y utilizas fuentes de mercado de trabajo; nos ayudamos a optimizar nuestra posición geográfico, lo mejoramos a través del uso de nuestros factores de compensación geográfica, comparteemos nuestras competencias geográficas e incentivamos nuestro nivel de rentabilidad, contribuimos a mejorar la ubicación y el desempeño de otras personas, así como a fomentar una evaluación geográficamente basada en el nivel de las plataformas sociales. Para cumplir con la legislación local y garantizar la transparencia, compartimos rangos salariales en todas las ofertas de trabajo. Las habilidades, experiencia y otros factores ayudan a determinar el salario final que ofrecemos que puede variar del rango original publicado. Además, todos los miembros permanentes del equipo son elegibles para participar en varios planes de beneficios como parte de su paquete general de compensación. Rango de pago : $ 120,000 - 145,000 USD Divulgar notas internas sensibles eliminadas por claridad. Donde trabajamos : Tenemos oficinas en Boston, MA; Vancouver, BC; Chicago, IL; y Vancouver, WA. Todas las solicitudes recibirán consideración para el empleo sin tener en cuenta la raza, color, religión, género, identidad o expresión de sexo, origen nacional, discapacidad u edad. Por favor háganos saber si necesita algún alojamiento o apoyo durante el proceso de contratación.