Digital Marketing Specialist (PHX)

The objective of the Digital Marketing Specialist will be to develop and implement the social media strategy to increase online presence and improve marketing, sales, and recruiting efforts. This position will play a critical role in helping Matthews reach a larger audience and increase engagement. This individual will produce creative content that aligns with the target audience. The digital marketing specialist will also assist with the execution of email marketing activities.

KEY RESPONSIBILITIES

Assist the corporate marketing team in the day-to-day execution of social media marketing initiatives across all social channels - Facebook, Twitter, Instagram, LinkedIn, YouTube

Own the execution of the social media strategy scheduling posts, promoting content, and maintaining social media calendar

Create engaging original content (copy and graphics) while maintaining brand consistency and adapting content to suit different channels

Stay up to date on social media best practices & resources to ensure best practices are followed

Respond and engage with audiences across all major social media platforms

Identify relevant trends to tie into brand content

Analyze social media strategies and identify areas of improvement while implementing new approaches to maintain a relevant presence

Identify target audiences and evaluate current trends

Assist in the production and creation of emails including copy and graphics

Assist in maintaining best-in-class email strategies while working with the team to identify, design and launch new testing initiatives to improve performance

Educate agents on the use of social media and promote its use within the company

REQUIREMENTS

Bachelors Degree and relevant work experience

Working knowledge of social media best practices

Adobe Creative Suite proficiency

Ability to adapt to work in an entrepreneurial, fast-paced environment

10-20% travel may be required to branch offices and outside events