Business Development and Marketing Manager

Overview

Business Development and Marketing Manager

Summary : The Business Development & Marketing Manager plays a key role in steering the strategic direction of NLADA Service Corporation (NSC) and NLADA Mutual Insurance Co., RRG’s growth and brand positioning. This position blends the relationship-building role of business development with the strategic and creative components of marketing to help grow the overall book of business and market influence / market share for the organization. Collaboration with NSC’s core team and partners to align marketing initiatives with the mission and business goals is a fundamental aspect of the role, ensuring a cohesive approach to driving organizational success.

About the Company

The NLADA Insurance Program (comprised of the NLADA Service Corporation and NLADA Mutual Insurance Co., RRG) is an insurance and risk management firm exclusively dedicated to the distinct needs of the equal justice community.

Essential Duties And Responsibilities

• Understand customer needs and requirements; this person will have a mind and heart that is able to synthesize insurance and risk management best practice with the unique needs and requirements of the equal justice community.
• Develop and implement savvy and audience-consistent marketing strategies that drive awareness of the company’s unique mission and industry-leading coverage, driving retention and growth.
• Oversee the production of all marketing collateral while generating promotional materials and marketing campaigns, ensuring brand consistency and message alignment across all channels.
• Establish a thought leadership approach that delivers content including articles and the potential development of a newsletter; approaches will require attunement to groundbreaking, mission-focused initiatives of the business.
• Drive digital marketing initiatives, including AI-focused search, SEO, email and website content while managing the company’s social media profiles and presence, directing social media strategies to engage audiences and improve social reach.
• Identify and cultivate strategic partnerships with members, key industry players, agencies, and vendors to drive business growth.
• Analyze market trends and competitor activities to identify opportunities for expansion or product development.
• Plan, execute and support business development initiatives, including networking events, trade shows and conferences, to generate new business opportunities.
• Design and oversee the implementation of customer relationship management (CRM) systems to enhance customer engagement and retention.
• Ensure compliance with regulatory requirements in communications and marketing materials.
• Remain updated on industry trends and track competitor activity.
• Analyze marketing and business development performance metrics like customer acquisition cost and conversion rates.
• Support the negotiation and closure of business development opportunities.
• Other duties as assigned.

Qualifications

Additional Information

Salary Information

The salary range for this position is $60,000 to $70,000 annually, depending on experience. This is a salaried, non-exempt position, working 30 hours per week. This is a hybrid position, and the ideal candidate will be based in Washington, DC or the DMV area.

Work Environment

This job operates in a professional hybrid environment. This role routinely uses standard office equipment such as computers, phones, and copy machines.

Physical Demands

Constantly stationary; occasionally requires moving about the office and frequently to attend meetings. Constantly operates a computer and other office productivity machinery. Frequently communicates and exchanges information. Seldom requires lifting of up to 10 pounds.

How We Support Staff

NLADA Service Corporation is committed to fair employment practices and equal employment opportunity regardless of age, ancestry, citizenship, color, creed, ethnicity, family-care status, gender identity (including characteristics and / or expression), marital status, matriculation at a college, medical condition (including HIV / AIDS), chronic illness, pregnancy, childbirth (or other related medical conditions), membership in a labor union or union activities covered by the Act, mental disability, national origin, personal appearance, height and weight, physical disability, political affiliation, race, religion, sex, sexual orientation, and veteran status. NLADA Service Corporation complies with federal and state disability laws and makes reasonable accommodation for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact Human Resources.

Is Expired

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