Director of Brand and Media

Director of Brand and Media

We are seeking a dynamic and strategic Director of Brand and Media to lead the development and execution of integrated brand and media strategies that drive business growth, brand equity, and customer engagement. This role will serve as the internal lead for brand creative development and media strategy, while managing cross-functional collaboration and external agency partnerships. The ideal candidate is a seasoned leader with a strong track record of building brand narratives, driving omnichannel marketing performance, and managing media investments for optimal ROI.

This position is hybrid, working at the SBH Support Centercurrently located in Denton, TX and relocating to Legacy West in Plano, TX in late fall 2025.

Essential Functions :

Brand Creative & Content Strategy

• Lead internal development of brand creative across all channels, ensuring alignment with brand positioning and business objectives.
• Own the content and channel strategy for creative assets, ensuring consistent storytelling across paid, owned, and earned media.
• Guide creative execution to ensure high-quality, audience-centric, and conversion-driven content.

Media Strategy & Performance

Agency & Vendor Management

Cross-Functional Collaboration

Qualifications :

Working Conditions / Physical Requirements

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!