Product Marketing Manager, B2B

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

As a Product Marketing Manager, you’ll play a pivotal strategic leadership role in shaping how merchants experience Affirm’s products across multiple product lines or segments. You'll own and drive the definition of our product strategy for these areas, lead major, complex go-to-market initiatives, and develop compelling narratives that drive critical business outcomes and influence long-term market positioning.

This is a highly cross-functional role that requires expert product intuition, advanced strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to senior leaders in Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics, acting as connective tissue between these functions.

What You’ll Do

• Shape Product Strategy Through Insights : Partner closely with Product leadership to shape the multi-quarter roadmap for multiple product areas or segments. Identify new strategic opportunities, uncover unmet customer, merchant, and partner needs, and establish robust feedback loops.
• Lead Strategic GTM and Execution for Major Initiatives : Own and orchestrate the end-to-end strategy and execution of major product launches or complex GTM initiatives critical to the business, often spanning multiple product lines or regions—from beta through to full launch and post-launch optimization.
• Accelerate Product Portfolio Adoption and Growth : Design and execute strategic initiatives that drive merchant engagement and adoption at scale across key product areas.
• Operate with Agility and Drive Strategic Execution : Navigate high levels of ambiguity and strategic complexity with confidence, bringing clarity and structure to complex, cross-functional projects that span product lines or business units.
• Leverage Expert Business and Product Acumen : Develop a deep and nuanced understanding of your product portfolio's functionality, along with the key revenue and cost drivers within your scope, and the common XFN and external factors that influence them.
• Lead Cross-Functional Alignment and Influence : Build strong, trusted relationships and act as the connective tissue across Product, Sales, Customer Success, Analytics, and other key teams at all levels.
• Be a Culture Carrier and Team Mentor : Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the PMM team and across the organization.

What We Look For

We are proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include :

Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office.

Affirm is an equal opportunity employer and welcomes applications from diverse candidates.

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