Marketing Associate (Cross-Border Focus) (Beverly)

About Landelion Inc.

Landelion Inc. is a Massachusetts-based cross-border growth partner helping enterprises succeed across the U.S., China, and global markets.

Unlike local digital agencies, we specialize in two-way international expansion :

Helping international companiesespecially U.S. enterprisesgrow in China

Supporting Chinese enterprises as they enter the U.S. market and expand globally

Our three-layer structure solves the biggest challenges of cross-border growth :

1 Marketing

market entry strategy, digital campaigns, lead generation

2 Content

localization and creation of websites, videos, brochures, and brand stories

3 Execution

on-the-ground support including trade shows, staffing, events, and local operations

Headquartered in Beverly, MA, with execution teams across Asia, we deliver solutions that blend local insight with global reach.

What Youll Do

This role is designed for early-career marketers with strong potential in digital marketing, lead generation, and brand growth.

You will apply one core skillsetdigital marketing & lead generationto two key tracks :

Landelion Brand Growth

Drive lead generation through SEO, ads, email campaigns, and content marketing

Build and refine brand assets (website, social, case studies, sales decks)

Engage inbound prospects : qualify leads and support sales in closing deals

Client Cross-Border Marketing Projects

Act as project lead for client campaigns, delivering full-stack support

Apply our three-layer model (Marketing

Content

Execution) to drive results

Manage digital campaigns and coordinate localized content production

Collaborate with sales and client stakeholders to align goals and solutions

Support client retention through reporting, upsell, and renewals

Core Skillset (applies to both tracks)

SEO, paid ads, email marketing, content funnels

Copywriting for websites, social posts, videos, case studies, sales materials

Analytics & optimization with Google Analytics, UTM tagging, dashboards

Cross-border execution across the U.S., China, and other international markets

Who You Are

Must-Haves :

Bachelors degree in Marketing, Communications, or related discipline

03 years experience (internships & project work count)

Strong foundation in digital marketing practices

Excellent English writing and communication skills

Ability to collaborate in teams and coordinate projects with multiple stakeholders

Proactive, detail-oriented, eager to learn in a multicultural team

Bonus Points :

HubSpot, Mailchimp, SEMrush, Google Ads, LinkedIn Ads

AI tools, video editing, visual content creation

Interest in U.S.Asia business (Mandarin a plus)

Familiarity with either U.S. or Chinese market

Compensation & Growth

Base : $48,000$52,000

Bonus : Up to $8,000 / year (based on campaigns & project performance)

OTE : ~$60,000 / year

Growth Path : Marketing Manager / Client Project Manager / Strategic Marketing Lead

Perks : Career training, digital tools, potential travel for client events

In one sentence :

Youll master one set of digital marketing skills and apply them in two tracksgrowing Landelions brand and executing cross-border client projectswhile building expertise in both U.S.-to-China and China-to-global market expansion.