eCommerce Website Coordinator

About

Will Customized Products provides custom-branded apparel, promotional merchandise, and tailored incentive redemption and fulfilment services. With a focus on quality, innovation, and flexibility, we deliver solutions designed to meet diverse organizational needs and enhance brand visibility.

We are seeking a motivated and detail-oriented

Ecommerce Coordinator

to join our team. In this role, you will be responsible for building and maintaining ecommerce stores on

InkSoft

and

BrightStores

, supporting customers with setup and updates, and ensuring our main company website stays current. The ideal candidate is organized, customer-focused, and comfortable working across teams to deliver high-quality online store experiences.

Customer & Team

Partner with customers and coworkers to gather requirements for new store builds.

Serve as a point of contact for store-related updates, small fixes, and ongoing support.

Build new ecommerce stores using InkSoft and BrightStores platforms based on customer specifications.

Configure products, layouts, and features to match customer branding and requirements.

Make small adjustments to existing stores, such as updating product offerings, content, or design elements.

Troubleshoot and resolve basic platform issues.

Website

Update and maintain the company’s primary website with new content, promotions, and features.

Ensure the stores remain accurate, functional, and aligned with company branding.

Quality

Ensure customer expectations are met and deliver a consistent online shopping experience.

Assist on conference calls and in-person meetings with sales teams regarding online capabilities.

1-3 years of experience in ecommerce, website coordination, or related roles.

~ Basic understanding of web technologies (HTML or CSS a plus)

~ Familiarity with ecommerce workflows, including product setup, store configuration, and design adjustments.

~ A customer-service mindset and high attention to detail.

Degree in Business, Marketing, Communications, Web Design, or a related field preferred.

Equivalent work experience in e-commerce, digital platforms, or website coordination will also be considered.

Growth

From entry-level production roles to leadership positions, there’s room to learn, grow, and advance.

With decades of success and strong national partnerships, we’re a reliable employer in a thriving industry.

Local roots, national

Employees contribute to projects that touch communities across the country while working in the heart of Wisconsin.