VP, Global Developer MarketingWorkato • San Francisco, CA, US
VP, Global Developer Marketing
Workato • San Francisco, CA, US
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job_description.job_card.job_descriptionDefine and execute the global developer-marketing strategy that drives awareness, acquisition, engagement, and retention for the developer platform. Own developer technical advocacy & relations : collaborate with DevRel to align content, events, and feedback loops; steward the MVP / Champions program and student outreach. Establish and run Workato's developer video strategyfrom YouTube tutorials to livestream seriesand manage the in-house video production studio. Build and launch a distinct developer brand that resonates with technical audiences; oversee brand guidelines across all channels. Lead integrated campaigns (web, social, content, community, events) tied to product roadmaps and PLG targets. Measure and report on KPIssign-ups, active builders, content performance, NPSand iterate based on insights. Hire, mentor, and scale a multidisciplinary marketing team (brand, content, campaigns, ops); manage agencies and budget. Partner closely with Product, Engineering, Community, and Sales to align messaging, launches, and feedback loops. 10+ years in developer or product-led B2B SaaS marketing; 5+ years leading integrated teams. Proven record launching net-new developer brands or products and driving measurable funnel growth. Deep understanding of developer tooling ecosystems, open-source engagement, and community-driven GTM models. Experience owning developer advocacy, video strategy, and multimedia content production. Proficiency with modern martech stacks, analytics platforms, and data-driven experimentation. Visionary storyteller who translates platform capabilities into compelling narratives. Inclusive leader who attracts, inspires, and develops top talent. Strong collaborator comfortable engaging executives, engineers, and community leaders. Analytical mindset with operational disciplinesets clear goals and executes. High bias for action, creativity, and continuous learning in a fast-moving on-site environment.
VP, Global Developer Marketing
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world. Learn how Workato helps businesses of all sizes achieve more.
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why :
- Business Insider named us an "enterprise startup to bet your career on"
- Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- Quartz ranked us the #1 best company for remote workers
Create and champion a developer offering that meets builders where they are, leveraging the full power of the Workato low-code platform. Empower developers to deliver impactful agentic projects and deploy autonomous systems at enterprise scale. Grow and celebrate the global Workato developer communityproviding training, resources, and recognition to advance their skills and careers. This is a rare chance to build a new brand, launch innovative programs, hire and lead an end-to-end marketing team, and own developer marketing strategy, reporting directly to the CTO & GM of the developer business.
Qualifications / Experience / Technical Skills :
Soft Skills / Personal Characteristics :
(REQ ID : 2141)
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