Media Planner Job at Crossmedia Inc in New York

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do : create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past six years in a row.

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

YOUR ROLE :

We're hiring a bright cross-channel Media Planner to manage day-to-day planning responsibilities. The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance.

A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects.

Reliable, ethical & operates in the best interest of Crossmedia & clients

• The Planner maintains and grows a foundational knowledge of both online and offline media channels
• Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
• Manages weekly status calls and serves as the main point of contact with clients
• Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
• Monitors the pulse on changing media and client trends
• Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation.
• Masters tools like Vivvix / Pathmatics, YouGov, MRI / Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously
• The first 'gatekeeper' and reviewer for Assistant's work.
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
• Fully comprehends client business objectives and the role media is meant to play in accomplishing them
• Proactively encourages media + creative integration through cross-agency presentations and timelines

Focuses on a quality product, adhering to Crossmedia's high standards

Personal efforts generate satisfaction – clients, team, company

REQUIREMENTS :

The salary range is 62 - 75k, commensurate with experience. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position. Please note this role requires a candidate with proximity to our NY office. We offer a hybrid work setting with employees working onsite with flexibility to work from home.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including :

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and / or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor / manager (within guidelines and compliance with Federal and State Laws).

Continued employment remains on an "at-will" basis." Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job :

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com .

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