Specialist, Marketing - PR & Social

Specialist, Marketing- PR & Social

Join our dynamic and thriving footwear company as a Specialist, Marketing- PR & Social in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, are eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

What will you be doing?

• Guide & Collaborates : Guide team in implementing, optimizing and tracking results of all social media efforts paid and organic. Collaborate with Planning on developing vendor-funded social programs. Collaborate with outside agencies on PR, influencer and paid media execution.
• Lead : Lead strategy on integrating social platforms into other customer engagement touch points. Develop social media strategies for Naturalizer & Ryka. Lead social innovation by expanding Naturalizer & Ryka's social footprint into new / relevant social platforms, as well as developing ground-breaking social media programs.
• Manage : Manage relationships with influencers and influencer agencies, and organize all incoming influencer content to be executed across social and paid platforms. Serves as the core social media contact for Naturalizer & Ryka.
• Partnership : Collaborate with cross-departmental teams to develop the social strategies, calendars and promotions that align with Naturalizer & Ryka's overall brand strategies. Responsible for weekly measurement and analysis of core business metrics; must prepare, analyze and present weekly status reports to senior leadership.

Perks you will enjoy!

Qualifications that make you the perfect fit!

Caleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.

Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.