Senior Content Marketing Specialist Job at Mortenson in Minneapolis

SENIOR CONTENT MARKETING SPECIALIST SUMMARY Content creation is at the heart of this role, with a wide variety of opportunities for making an impact. This role will contribute to the company’s social media accounts and create compelling content to build Mortenson’s brand around innovation through digital and other mediums. RESPONSIBILITIES Work with leadership and stakeholders to define objectives, target audiences, key messages, channels, timeline, measurement, and budget to create effective marketing strategies and execute them. Conduct market research to gain valuable insights to understand your target audience. Plan and host events to support company initiatives Shoot, edit, and publish video content on social media and manage the stakeholder review process. Coach team members and executives on branding best practices. Measure and report audience engagement and overall social channel performance. Work in partnership with Mortenson’s communication team to reach internal audiences Create compelling content for the company’s website and other external media Desire to become knowledgeable in the construction industry All other duties as assigned QUALIFICATIONS Bachelor’s degree in communications studies, Technical & Scientific Communications, Journalism or a related field Minimum of 5 years of experience in B2B writing / content marketing Knowledge in the fields of Architecture, Engineering, and Construction industries preferred FAA drone pilot licensure is ideal Current driver’s license Proficiency in writing and editing content for business to business (B2B) audiences Expertise in content creation across written and digital mediums – Proficiency in Adobe Premiere, Illustrator, Photoshop, and InDesign. Refined business messaging skills to craft engaging headlines, calls to action, and structured content pieces Technical knowledge of video and how it is used across different platforms Sharp eye for design and ability to visually organize information to quickly convey the core message Ability to organize and deliver multiple assignments at once Marketing strategy experience Strong presentation and public speaking experience Passionate about architecture, engineering, and construction industry Ability to travel up to 25% to project sites A few benefits offered include : (for Non-Craft & Non-Union Craft working 25 hours / week) Medical and prescription drug plans that includes no additional cost vision coverage Dental plan 401k retirement plan with a generous Mortenson match Paid time off, holidays, and other paid leaves Employer paid Life, AD&D, and disability insurance No-Cost mental health tool and concierge with extensive work-life resources Tuition reimbursement Adoption Assistance Gym Membership Discount Program The base pay range for this role is $83,000 - $125,000 Base pay is positioned within the range based on several factors including an individual’s knowledge, skills, and experience, with consideration given to internal equity. LI-BS1 Please make note : Visa sponsorship is not offered for this position. Our postings are typically open a minimum of 5 days and an average of 44 days. ABOUT MORTENSON As a top builder, developer, and EPC (Engineering, Procurement, and Construction), our expertise spans markets like sports, renewable energy, data centers, healthcare, and more. We are builders at heart, working to ensure the built environment has a lasting positive impact. Let’s Redefine Possible® Equal Employment Opportunity Your uniqueness brings new and creative perspectives to the team. Mortenson is committed to providing equal opportunities of employment (EOE) to all individuals, regardless of your race, religion, gender, national origin, age, veteran status, disability, marital status or any other legally protected category. Other Items to Note Mortenson reserves the right to hire any individual without legal or financial obligation on unwanted solicitations. No agency emails, calls, or solicitations are accepted without a valid agreement. Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TN, CPT, OPT, etc.). Unless specifically stated in the job posting, we are unable to sponsor or take over sponsorship of an employment Visa at this time.