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Shopper Marketing Manager

Shopper Marketing Manager

VirtualVocationsMadison, Wisconsin, United States
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A company is looking for a Part-Time Shopper Marketing Manager - Liquor.

Key Responsibilities

Develop and execute shopper marketing strategies to drive sales in multicultural liquor retail environments

Plan and manage in-store activations, including displays, promotions, and sampling programs

Analyze shopper behavior and trends to inform marketing plans and collaborate with cross-functional teams

Required Qualifications

4-6 years of experience in shopper or trade marketing within the liquor / alcohol retail industry

Proven success in developing in-store marketing programs for multicultural brands

Strong knowledge of shopper behavior in the alcohol space

Experience managing retail activations including promotional events and sampling programs

Fluency in Spanish is highly preferred

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Marketing Manager • Madison, Wisconsin, United States

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