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Program Manager, Omnichannel Marketing

Program Manager, Omnichannel Marketing

VirtualVocationsGrand Rapids, Michigan, United States
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A company is looking for a Program Manager, Omnichannel Marketing.

Key Responsibilities

Lead project and strategic support for marketing and fundraising initiatives, focusing on campaign calendars and creative production

Collaborate with the Director of Omnichannel Marketing to manage end-to-end campaign development, including scheduling and budget tracking

Maintain campaign operations and documentation, driving continuous improvement and ensuring alignment with brand guidelines

Qualifications and Requirements

Bachelor's degree or equivalent work experience required

At least four years of experience in digital marketing activities, including project management

Demonstrated knowledge of online marketing trends and familiarity with social media and paid advertising techniques

Proven success in copywriting and storytelling for fundraising or sales campaigns

International marketing experience desired

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Marketing Program Manager • Grand Rapids, Michigan, United States

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