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Social Media Strategist

Social Media Strategist

AirNew York, NY, US
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Job Description

Job Description

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

This role requires in-office attendance at least 3 days / week in New York.

The Role

Core Responsibilities

Develop and begin implementing Air’s IG strategy

  • Design and begin executing a thoughtful, data-informed strategy to grow Air’s presence on Instagram with a goal of dramatically scaling our reach and engagement.
  • Audit Air’s current social media presence, audience and competitive landscape.
  • Build perspective on how and where Air can win and develop a tactical approach to doing it.

Grow Air’s audience across social media platforms (IG, TikTok, YouTube)

  • Set and track clear goals for audience and engagement growth, showcasing consistent growth in video reach and views.
  • Create and post short-form video content regularly across Instagram, TikTok, and YouTube.
  • Understand and measure with analytics what “works” and what “doesn’t”. Iterate constantly.

    • Build and manage Air’s UGC + Influencer creator network

  • Invite and collaborate with UGC creators and influencers, building a network of regular collaborators across Air's social media platforms.
  • Conduct an audit of relevant creators and influencers across platforms, building relationships with those aligned to our values and audience.
  • Manage the end-to-end collaboration process—from content planning and feedback to payment logistics and post-launch performance tracking.

    • Requirements

    Experience :

  • 2-5 years creating social media for either / both your Personal-brand or a Brand-brand.
  • Keen understanding of how social media works (e.g. perspectives on clipping, virality, audience and which platforms and why)
  • Creative strategist with a sharp point of view on content, culture, and what makes ideas resonate.
  • Strong network in creator community, ability to project manage and deliver results.

    • Technical Ability :

  • A large Instagram / TikTok following, experience with content creation, front and behind camera, with fast, clean video editing chops.
  • You should be an endless repository of ideas that you can execute on. Pace is fast. Role is demanding. You need to want to win on this platform and stop at nothing until you do.

    • Entrepreneurial Drive : You like to work in public, own problems end-to-end, and move with intentional speed - so your best ideas ship fast and make a visible dent.

    Obsessed with Winning : Everyone at Air plays to win, says the hard thing, and progresses every day while building genuine relationships.

    How we work at Air :

  • Act like a driver : Take initiative and ownership without waiting to be told.
  • Work in public : Share ideas openly, get feedback early, and collaborate across teams.
  • Play to win : Aim high and bring creativity, adaptability, and focus to your work.
  • Say the hard thing : Give and receive feedback with clarity and respect.
  • Disagree and commit : Debate honestly, then align quickly to move forward together.

    • Benefits

    Why Air?

  • Growth and Impact : Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on [our ARR growth].
  • Comprehensive Benefits : We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.
  • Commitment to Diversity : We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.
  • Competitive Compensation : The compensation range for this role is USD $91,000-$156,000 base salary.

    • At Air, we’re committed to building a world-class team and helping every individual reach their full potential. If you're passionate about solving big problems and growing with an innovative company, we’d love to meet you!

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