Eximia Research is hiring : Marketing Manager in Raleigh

Marketing Manager – Patient Recruitment & B2B Marketing

Location : Raleigh, NC (possible future consideration for hybrid / remote)

Reports to : Director of Patient Experience & Marketing

Department : Patient Experience & Marketing

Position Overview

The Marketing Manager plays a critical role in driving awareness and engagement across both our patient and professional audiences. This role will focus 80% on patient recruitment marketing—developing and executing high-performing multi-channel campaigns to identify, engage, and convert potential clinical trial participants—and 20% on B2B marketing support to strengthen brand visibility among sponsors, CRO partners, and referring healthcare professionals.

This is a hands-on role requiring both strategic thinking and tactical execution. The ideal candidate has experience managing integrated campaigns across paid, owned, and earned media channels; is data-driven; and thrives in a fast-paced, collaborative environment within a growing clinical research network.

Key Responsibilities

Patient Recruitment Marketing (80%)

• Plan, develop, and execute multi-channel patient recruitment campaigns to drive awareness and enrollment across assigned studies and sites.
• Partner with site teams, recruitment leads, and digital strategy resources to activate campaigns leveraging social media (Meta, Instagram, TikTok, Reddit, LinkedIn), search, display, and email / SMS outreach.
• Develop content and creative briefs for study-specific and database-wide campaigns, ensuring alignment with IRB-approved messaging and patient-friendly tone.
• Manage direct-to-patient engagement campaigns, including :
• Email nurture and database communications (HubSpot or similar CRM)
• SMS text outreach (via Alleviate Health or comparable platforms)
• Educational and community-based events to expand database awareness and referrals
• Support ongoing optimization of creative, messaging, and targeting strategies based on campaign analytics, site feedback, and patient response trends.
• Collaborate with digital strategy and analytics teams to track funnel performance (lead → prequal → scheduled → screened → randomized), analyzing cost-per-lead and cost-per-randomization metrics.
• Maintain knowledge of IRB processes and ensure all outreach materials adhere to regulatory and sponsor guidelines.

B2B Marketing Support (20%)

Qualifications

Personal Attributes

Performance Metrics

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